One important key to the success of your web site is inventory. Keeping your web site well stocked with your current in-stock inventory helps market the brands and products you carry, and tells your visitors that they’ve come to the right place for the products they want to purchase.

Imagine visiting a dealership with just an empty lot-no inventory, parts, or products to speak of. Would your opinion of the business be different than another dealership where the proprietors kept the lot well-stocked with various units for inspection and demo, parts and various products for purchase?  Your web site should be no different. Visitors come to your site looking to make a purchase- it’s up to you to make sure they find what they are looking for. If you don’t, they are certain to find it somewhere else.

Keeping your web site well-stocked also provides search engine benefits, potentially bringing you more customers – simply by adding the products you carry! Individual inventory pages can be picked up and indexed by the Search Engines (Google, Yahoo, Bing, etc.) Adding original, descriptive content to these individual inventory pages can also have SEO benefits by providing additional opportunities for the website to be found within the Search Engines.

When working with your web site, it’s definitely beneficial to adopt an “Add Inventory And They Will Come” philosophy!