Hubspot coined 2017 as The Year of The Customer Experience, and we certainly recognize this buzzword’s relevance as the online world becomes more and more a part of our everyday world. Businesses online and on the ground must extend themselves to become more customer-centric if they want to survive the battle against the “Amazons” of […]
It’s time to introduce you to our third and final employee of the quarter, Shanda Thomas! Shanda is a Digital Marketing Advisor here at CWS and educates dealers on how our online marketing solutions can make their job easier and their businesses thrive! Shanda was recently awarded our coveted President’s Club Award which honors those […]
It’s time to introduce you to our second employee of the quarter, Kim Parrish! Kim is a Client Services Representative here at CWS. In her role, she guides dealers through the creation of their website, as well as helping them maintain it as changes are needed. Kim was recently awarded Dominion Web Solutions’ Circle of […]
This quarter we wanted to celebrate three members of the CWS family who have recently been awarded some outstanding accomplishments. Today we will be introducing you to our first employee of the quarter, Jen Hansen! Jen is our Client Services Manager! She oversees several divisions of communication between CWS and our dealers, including their billing, […]
We have finally come to the last post of our Driven by Data series, and arguably the most challenging because it requires a commitment from you- implementing the information you’ve found into your business strategy! Recap on Analyzing To recap what we discussed in our last post on analyzing data, before you come to the […]
We continue our Driven by Data series with analyzing the salient features of our research, and then next week implementing new strategies to generate more successful and efficient practices. That’s a big challenge so let’s get started! If you’re utilizing Google Analytics like we’ve suggested, you’ll want to cozy up to the reporting page of […]
In 2016, a surprising 87% of marketers considered data the most underutilized asset of their marketing endeavors. Why is this? Well, it’s likely because of a lack of understanding. As we aim to maximize campaign results for our dealers in the year 2017, we feel that this is an important topic to review as we […]
Can you name the top keywords searched for your business? Having just finished up a refresher course on SEO fundamentals, I wanted to share my biggest take away with you, our dealers, for ranking on Google: keywords. We’ve said it before and we’ll say it again, it all comes down to being found online. And […]
If you missed our talk at AED Summit last month, you can catch up on what we disscussed in this recent feature on Big Iron Dealer where they recount our tips on social media for your industry. We pride ourselves on not only being industry experts in the realm of social media, but also for providing […]
Wonder what pieces of the “website puzzle” really matter? We’re going to dive into the must-haves of a business website so you don’t miss a crucial page or feature! We encourage you to think of your website as a solution for your customers. The following are the necessary pieces that we find make up a […]