07Sep

Client v. Customer: Who is the new consumer?

When working with people who buy from your dealerships, I’m going to make a guess that you call them customers. They’re the people who buy one of your products then come back every once and awhile for either a new product or to get something fixed. Recently, Farm Equipment posted an opinion blog detailing the […]

Blog Future of Artificial Intelligence AI A.I.
27Jul

AI is Taking Over in the Most Unexpected Way

As technology continues to extend further into our everyday lives, we thought it relevant to address what appears to be the next wave of advancement. Artificial intelligence (AI) has been a buzzword for some time now and it already affects both your personal and professional life. From shopping cart recommendations on Amazon to email spam […]

customer experience a new meaning blog
28Mar

Customer Experience: A New Meaning

Hubspot coined 2017 as The Year of The Customer Experience, and we certainly recognize this buzzword’s relevance as the online world becomes more and more a part of our everyday world. Businesses online and on the ground must extend themselves to become more customer-centric if they want to survive the battle against the “Amazons” of […]

29Dec

Brand Identity: Local Pride

When it comes to who you are as a business, or rather your brand identity, have you considered how incorporating your local culture into your branding could benefit you? Every brand, like every person, is shaped by their environment- the culture they find themselves immersed in. Today we are going to discuss why boasting your […]

18Aug

How to Handle a Customer Complaint

We’ve all been there. A customer calls frustrated or even angry about something that recently happened, and he or she blames your business. Many times, it’s not necessarily your fault, but that’s the last thing they want to hear. The best way to handle these freakouts is to coach your team on how you handle […]

21Apr

Investing in Your Employees

Knowledgeable and happy employees equal happy customers. Companies need to realize that an excellent customer experience is the MOST important. If your customer experience runs with ease, then your company can competitively differentiate themselves. Positive customer experiences occur at every level of the organization, whether you’re at the bottom or the top, but the customer […]