23May

How to Beat the Competition: Tell a Better Story

Every industry, including yours, finds themselves saturated with competition. It’s growing because our industries are growing. The material handling, heavy equipment, commercial truck, and agricultural industries are no exception to this. So, in a competitive market full of overwhelmed consumers infiltrated by more than 5,000 ads a day, how do you set your business apart? […]

25Apr

Video Marketing in 2017

We introduced the concept of video marketing for the first time in 2016, and then again in our recent blog post on the declining consumer attention online. Since discussing the importance of creating attractive content that grabs consumers attention, we have resolved that video marketing is an excellent tool to stimulate reach and engagement this […]