29Dec

Brand Identity: Local Pride

When it comes to who you are as a business, or rather your brand identity, have you considered how incorporating your local culture into your branding could benefit you? Every brand, like every person, is shaped by their environment- the culture they find themselves immersed in. Today we are going to discuss why boasting your […]

29Sep

Step Four: Content Calendars and Goodbyes

It’s time for your campaign to come to a close. But first, let’s review from last week. You separated your users once more, and sent a “value” and “letting go” email to each group. By now you should have received feedback, and it’s time to once more sort your lists! Starting with those whom you […]

22Sep

Step Three: Sending Out A Value Email

Hello again. Last week we talked about sending out your “just checking in” email, and this week we will be discussing what to do with the feedback you receive. So, here we go with step three of your inactive email marketing campaign! Once you have sent out your “just checking in” email, it’s time to […]

15Sep

Step Two: Sending Out A "Just Checking In" Email

Welcome back! Today marks the first step of your email marketing campaign. By now you have already sorted your inactive user list, and have an understanding of why this list is important. Now, it’s time to send out your “just checking in” email to all users on your inactive list. A “just checking in” email […]

11Aug

Powerful Persuasion Tips for Email Marketing

Communication is the backbone of sales and marketing, especially when it comes to selling your product and/or service to a prospective customer. To successfully close deals, provide value and explain your products, you must rely on your ability to express yourself clearly and persuasively. Especially when it comes to email marketing, as you have a […]

03Aug

Email Marketing Tips

On average, only 18% of the 205 billion emails sent a day are opened. This means that a lot of your time and effort may be going to waste on frivolous emails that are doing nothing for you or your business. Don’t stress though. With these 10 email marketing tips, you’re sure to improve your […]

02Jun

The Synergy of SEO and SEM: Why They Work Better Together

When reading about organic search, or Search Engine Optimization (SEO), and paid search, or Search Engine Marketing (SEM), you’ll frequently see how people pit them against each other as competing search services. Marketers will often argue over which method is more effective and worthwhile for businesses to invest in. However, the ideal online marketing campaign […]