07Mar

Driven by Data: Implement

We have finally come to the last post of our Driven by Data series, and arguably the most challenging because it requires a commitment from you- implementing the information you’ve found into your business strategy! Recap on Analyzing To recap what we discussed in our last post on analyzing data, before you come to the […]

02Mar

Driven by Data: Analyze

We continue our Driven by Data series with analyzing the salient features of our research, and then next week implementing new strategies to generate more successful and efficient practices. That’s a big challenge so let’s get started! If you’re utilizing Google Analytics like we’ve suggested, you’ll want to cozy up to the reporting page of […]

08Dec

The Importance of Being Mobile

While most of us are personally mobile in some way, shape, or form, sometimes it’s easy to overlook the value of our businesses being actively mobile in today’s ever changing world. In a recent post we shared, we talked about how Facebook is promoting and integrating mobile shop-ability with their new feature, Marketplace. The leaders […]

10Nov

Google News with Kelsey Hinkle

Every so often we like to feature a different voice here on the CWS Blog, and today, we have the pleasure of hearing from our Search Services Specialist, Kelsey Hinkle, on some recent changes Google has made that you should know about! Read on to learn more. The gravity of Google for businesses online is […]

09Jun

Tips for Being Mobile Friendly

As many web professionals are aware, Google announced last April that mobile-friendly websites will rank higher on search engines. People at the time referred to this as “Mobilegeddon,” but when the news settled, the update didn’t  make the impact one thought it would,because there weren’t enough mobile friendly websites at the time. However, if you […]

02Jun

The Synergy of SEO and SEM: Why They Work Better Together

When reading about organic search, or Search Engine Optimization (SEO), and paid search, or Search Engine Marketing (SEM), you’ll frequently see how people pit them against each other as competing search services. Marketers will often argue over which method is more effective and worthwhile for businesses to invest in. However, the ideal online marketing campaign […]

05May

Clicks Vs Impressions

In search engine marketing, or PPC marketing, the words impression and click are occasionally intertwined. They’re both ways of measuring the effectiveness of your advertising campaign, but do you know what the difference is between the two? And which is better in terms of measuring engagement? Impressions are the most basic interaction you can have […]