You’ve worked hard to develop your social media following, and now, an upset customer, through a short, 2-sentence complaint, has threatened it. This is common nowadays as social media gives customers an outlet to directly speak with your business when problems arise. But that doesn’t mean you need to be afraid to develop your social strategy and […]
Warren Buffett, a successful American businessman, investor and philanthropist, once said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Your online reputation is largely determined by what your customers are saying about you, and one negative online review can be […]
As your dealership begins to take off on social media, you may encounter a few complainers. Learning how to handle their complaints depends on the type of complainer they are. The infographic below describes these different complainers and how to respond to them. Have you encountered these complainers before? How did you handle them? We would […]
As search engines shift their priority for rankings from emphasizing the technical aspects of SEO, such as keywords and link-building, to delivering more personalized results, social media becomes more important. Why? Because social media specializes in the signals that search engines are craving right now: identity and relationships. Think about it. If a stranger walked […]
Facebook has evolved over the years into a great marketing tool for businesses. However, as it changes, new questions come up for those of us using the platform to grow our Facebook presence and continue to engage with our customers. In this article, and subsequent articles around this topic, we hope to educate you on […]
Last week we introduced you to Facebook’s analytics tool called Facebook Insights in our Exploring Facebook Business Tools post. We know that this tool has a lot of information available to you, making it overwhelming when trying to figure out what important metrics you should be tracking. And you are probably wondering “Why is total […]
A few months ago we let you know why you should be using Facebook for your dealership. If you started a page then, or have had one for a while and just started re-engaging with your fans, we want to take a look at some of the business tools Facebook has for your business page. […]
A few weeks ago, we shared with you why you should have a Twitter page for your business in our post, “Why Use Twitter?” But more importantly, your dealership should have a Twitter page because your customers are on it, and they are searching for industry-related businesses, like your dealership, to follow and interact with. […]
Over the past 6 weeks we have introduced you different social media platforms that can benefit and compliment your dealership’s marketing strategy. And you are probably wondering, “They want me to manage 6 different platforms! I can barely keep up with my Facebook page.” Before you get too overwhelmed, this is not what we are […]
Instagram is a unique social platform for your dealership to be on because it is centered solely on image and video sharing. With 200 million active monthly users, and 60 million photos posted per day, Instagram has grown rapidly since its launch in 2010. In fact, it is currently the fastest growing social media platform. However, there […]