02Oct

Social Media: Must or Bust? Part 3

You now know that social media improves your search engine rankings and allows you to develop industry connections and customer relationships. For our final post about this topic, we want to let you know how social media allows you to grow your reach.  Social media efforts generate more exposure for your dealership. How so? Getting information […]

26Sep

Social Media: Must or Bust? Part 2

To recap this blog series, here are the reasons why we feel you should be using social media: You improve search engine rankings. You develop industry connections and customer relationships. You grow your reach. Last week you learned how social media can improve your search engine rankings. This week we want to talk deeper about […]

15Sep

Social Media: Must or Bust? Part 1

Facebook, Twitter, LinkedIn, Google+, YouTube, the list goes on and on. With so many outlets, having a social media strategy can seem like a daunting task. But with 72% of US adults using social media, and 74% of consumers saying they rely on social media to make purchasing decisions, it is important for your dealership to […]

History of Marketing Timeline
07Aug

The Changing Marketing Landscape: Outbound vs Inbound

Marketing has been morphing for years now, driven by consumer behavioral shifts and advances in technology, and we want to make sure your dealership is up to speed with it all. Until recently, marketing efforts consisted almost entirely of what is called outbound marketing. This is the traditional form of marketing where the company initiates […]

23Apr

Email Marketing Basics

No matter what kind of business you run, it is a well known fact that much of ourpopulation today currently owns at least one email account. Have you ever thought about using email as a tool to generate revenue for your business? Creating an email marketing campaign, and incorporating basic online marketing techniques into your daily operations […]

06Nov

Aligning Your Dealership with Your Website

It’s important to stay in touch with your Search specialist as they can help you optimize your dealership. It’s important to keep your website provider in the know of any changes that occur at your dealership. Remember, a successful website is a website that accurately reflects your brick-and-mortar dealership. Some questions to ask yourself: Has […]