Now that you have your brand story, voice and logo, you may be wondering, “Now what?” Well, it is time to share your newest brand with everyone: employees, vendors, marketing agencies, etc. And the best way to do this is to create brand guidelines. That way you ensure your brand, and more specifically your logo […]
A logo is a great way to create an emotional connection with your business. It is a tangible thing that people see and immediately start to feel connected, whether good or bad. It is one of the few things that can stand on it’s own and communicate on behalf of your brand. With all of […]
Last week we introduced you to the concept of a brand, and how it is ultimately an intangible feeling that people have with your business. One way to help establish this feeling is through your brand’s voice. By voice, we mean the messaging that your business communicates across your different channels. Shaping your business’ tone […]
What company really stands out in your mind? What sets them apart from others? Is it their impeccable customer service? A consistent product experience? An emotion you experience every time you interact with them? Or all of the above? This is a brand. Well, now-a-days, this is what a brand is. Years ago, branding simply […]
For small businesses, brand recognition can be a large hurdle to overcome. It’s hard to make your break into the industry but there are solutions. Of course, nothing happens overnight but a little work and a lot of patience goes a long way. Here are a few tips to follow when branding and increasing brand […]