05Sep

An Introduction to Trader Interactive

The season is finally catching up with all of the change at CWS! With new employees, new strategies and even a new website platform, everything seems to be new at CWS. We’re not done though, as CWS has recently become a member of the new Trader Interactive family. You’ve heard us talk about leaving our […]

29Dec

Brand Identity: Local Pride

When it comes to who you are as a business, or rather your brand identity, have you considered how incorporating your local culture into your branding could benefit you? Every brand, like every person, is shaped by their environment- the culture they find themselves immersed in. Today we are going to discuss why boasting your […]

10Sep

Establishing Your Brand’s Voice

Last week we introduced you to the concept of a brand, and how it is ultimately an intangible feeling that people have with your business. One way to help establish this feeling is through your brand’s voice. By voice, we mean the messaging that your business communicates across your different channels. Shaping your business’ tone […]

03Sep

What Is A Brand?

What company really stands out in your mind? What sets them apart from others? Is it their impeccable customer service? A consistent product experience? An emotion you experience every time you interact with them? Or all of the above? This is a brand. Well, now-a-days, this is what a brand is. Years ago, branding simply […]

26May

Tips to Remember For Great Visual Content

Following our discussions of how important visuals are, we want to share a few tips that will help you with your own media. Let’s start by saying: Don’t add visual content just to have it! Don’t overuse stock photos, or boring and irrelevant images. Also, keep the size in mind depending on how you use […]

05May

Should I Use Pinterest For My Business?

Pinterest is the perfect platform for showcasing the more visual side to your dealership, such as inventory at work, renovations in progress and completed jobs. But does that mean you should be on it? Here’s what we know! What is Pinterest? It’s a platform that allows users to share and save (called pinning) visual content, […]