05Oct

Your Guide to the 80/20 Rule

You’ve heard us reference the 80/20 rule time and time again. But why is that necessary for your business, you ask? We’re answering that question with an in-depth look into why the 80/20 rule is necessary to follow for the success of your social pages! As a refresh, the 80/20 rule suggests that 80% of […]

05Jan

New Year, New Web Presence

As the new year rolls in and you jump into your 2017 business goals, it may be time to earnestly re-evaluate your current web presence, where it’s taken you, and where it could take you in the coming year. 50% of small businesses don’t even have a website. Their excuses range from, “It’s too complicated,” […]

19Nov

Are You Connecting with Your Audience? Tips on Generating Content to Reach Them

Now that you know how to segment your audience based on interests, demographics, or customer behavior, you can start to focus on customizing your content to appeal to these segments. Generating content may seem fairly straightforward, but making sure you are sending the perfect message for your audience takes a little more time. We’ve come […]

08Oct

What Should I Blog About?

The benefits of blogging for your business are pretty simple: increased website traffic, credibility, leads and customers. All of these things sound great, but now you are stuck wondering, “What should we write about?” Because after all, a great blog is only great if it gets read. First, we want to start off by saying […]

30Apr

5 Common Myths About SEO

With 81% of people researching products online before making major purchases, it is becoming more and more important for your website to rank higher on the search engine results pages.  There is always talk about shortcuts or easy ways to improve your Search Engine Optimization (SEO), but a lot of these “solutions” are ineffective. Some […]