Years ago, when looking for advice about potential big purchases, I would think to myself “who can I talk to?” or “who can I call?” as I contemplated my decision. I would go to my family and friends to see if they had purchased the same product, or if they had heard of anyone who […]
A few weeks ago, we shared what your consumers want in a loyalty program. Not only can you create value from a loyalty program, but it can help you retain your greatest asset, your current customers! In that post, we also took a look at how buyers are increasingly concerned about their privacy. We’re taking […]
Our sister company, Equipment Trader, recently featured some great content from their contributor, Ken Taylor, about how important it is to remain engaged with your top, or “golden,” customers. Oftentimes, dealerships can take these customers for granted in a way, with the assumption that they are secured because of the sale. This piece dives into […]
Before you read another word, we need to remind those of you in relationships that today is Valentine’s Day!! Okay, now for everyone who is not sprinting to the store to buy last-minute flowers and chocolates, let’s talk about a different kind of courtship: wooing your customer! Just like in romance, a customer’s first impression […]
It’s no mystery social media has become a valuable asset to the customer experience. We’ve written about social media’s role in customer service before, but one of the biggest things we’ve seen evolve from brands utilizing social media channels is the ability to earn customer trust. As we see businesses being rocked by data breaches, […]
A recent Social Media Today article we read featured some really interesting facts concerning customer service and and some adjustments you can make to your dealership team to make them an even stronger asset to your business. The article mentions two notable statistics, including that 77% of customers are likely to recommend a company to […]
Technology. Websites. Internal Metrics. Social Media. We live and work in a rapidly evolving world with more online tools than ever before. While some sales principles will always remain constant, success in our competitive industry requires commercial dealerships and salespeople who adopt the digital tools that help sell more inventory. Welcome to Part 5 of our commercial dealership Successful […]
We’ve previously discussed the importance of excelling at customer service because it sets you apart from your competitor. Nowadays, customer service extends further than just your physical dealership. It now encompasses online service, most popularly social media. In fact, we even mentioned in a past post that 4 out of 10 U.S. adults have expressed […]
As technology becomes more engrained in your customer service journey, it’s important to ensure that no matter what channel you’re serving your customer through, your interactions align with the company’s attitude and mission. Live Chat is a feature frequently being used by a variety of organizations to provide quicker service for their customers. This responsive […]
Posting on social media can be a challenge, especially when trying to find the right balance between posting about your business and posting interesting content for your followers. Sometimes we just need a quick fix, but most of the time we can never find one. Until now. Check out our easy, yet effective way to […]