The seasons have changed, and with that comes a change in your customers’ needs! Marketing and economic research have long proven that one of the factors affecting the types of commodities sought by consumers is seasonal changes. Surely, You Understand the Seasonality of Your Business: Haven’t you noticed how the local demand for certain equipment and […]
When a customer walks into your dealership, contacts you via your website, or calls you on the telephone, they do not want to be thought of as a statistic. They want to be given the attention they deserve and be treated as though they are the only customer you have. By following up after […]
First lets define customer recognition… A customer is defined as one that purchases a commodity or service. Recognition is the state of being recognized knowledge or feeling that someone or something present has been encountered before special notice or attention. Two root words: Re – again or indicating repetition and cognitive – of or pertaining to the […]
An effective e-mail newsletter (e-newsletters) paired with social media tactics can grab a hold of many potential customers for your business rather than just relying on e-mails or social media alone. If you don’t have an e-newsletter yet, we suggest you get started now. Look at e-newsletters as an opportunity to: Increase web exposure to help capture […]
Now that you’ve got your customers to your website… how do you keep them engaged and drive them to eventually purchase? Your website appearance. Your website is a reflection of your business, you want to make sure it looks organized and is up-to-date at all times. Make sure all links are working correctly and that […]
Stressed out? Overworked? It might surprise you to learn that your job isn’t solely to blame for your office woes. Chances are, you’re engaging in a few or more bad work habits that could be impeding your performance or happiness. Whether you can’t seem to kick your Facebook addiction or are sick of burning the […]
It’s very easy to wake up in a bad mood, feel as if you must drag yourself to work, and not want to be there. But each day brings an opportunity to reinvent yourself and reform your attitude. Having a positive attitude can make a large impact on your life as well as make an […]
Trust can be defined as a sense of confidence or a reliance on the strength and integrity of a person or thing. You can’t underestimate the importance of trust when interacting with your customers or prospects. This applies to both customer service and sales situations. Trust is the backbone of all customer interactions. When working […]
We’re all familiar with the old saying, “If you don’t have something nice to say, don’t say anything at all.” This holds true with what you say about your competition, especially when you’re having a conversation with customers or potential customers. Ethics in sales is extremely important and often-times your word represents your honor. Below […]
Have you ever had to ‘fire’ a customer? Most likely the answer is yes. You may not exactly call it ‘firing,’ but there comes a point when any business has to sever ties with some customers. Of course, you don’t want to let a profitable client go if losing that revenue could hurt your business. […]