11Mar

Word of Mouth Marketing and Your Dealership

Word of Mouth Marketing is a) giving people a reason to talk about you and b) making it easier for the conversation to take place. People talk about fantastic stuff and great treatment from businesses they like. So how can you help generate conversations about your business? #1: Change up your messaging. Often times, when you’re […]

03Jan

Virtual Word of Mouth

“My business comes from word of mouth.” Equipment dealers understand the power of a word of mouth from satisfied customers to new potential buyers to bring business to their dealerships, yet many pay very little attention to what their customers are saying online. The importance of online reviews and testimonials had been steadily increasing over the years. […]

21Feb

Does Your Company Have a Social Media Strategy?

“Social media use among B2B marketers is on the rise, according to respondents. A full 95% indicated they use Facebook, Twitter, LinkedIn, YouTube or corporate blogs to reach prospects.” However, how many B2B companies know exactly how well they are doing? On a daily basis? Even on a yearly basis? With more than 75% of […]

17Feb

Tips for Managing Your Online Brand

Keeping up with your website can sometimes feel like a taxing chore. Often times, it becomes easy to “let your site go”. But really, after your main content is developed, it only requires a few minutes a week to maintain. Below are a few tips to help your website from falling victim to cobwebs. Keep […]

30Jan

B2B & Facebook: Communicate with a Purpose

Are you one of the many organizations still wondering if it even makes sense to try to reach a business audience on Facebook? With more than 800+ million active users on Facebook, the real question should be: Is your business effectively communicating with a purpose on Facebook? Here’s what we took away from 4 Tips for B2B Marketing […]