21Feb

Does Your Company Have a Social Media Strategy?

“Social media use among B2B marketers is on the rise, according to respondents. A full 95% indicated they use Facebook, Twitter, LinkedIn, YouTube or corporate blogs to reach prospects.” However, how many B2B companies know exactly how well they are doing? On a daily basis? Even on a yearly basis? With more than 75% of […]

17Feb

Tips for Managing Your Online Brand

Keeping up with your website can sometimes feel like a taxing chore. Often times, it becomes easy to “let your site go”. But really, after your main content is developed, it only requires a few minutes a week to maintain. Below are a few tips to help your website from falling victim to cobwebs. Keep […]

30Jan

B2B & Facebook: Communicate with a Purpose

Are you one of the many organizations still wondering if it even makes sense to try to reach a business audience on Facebook? With more than 800+ million active users on Facebook, the real question should be: Is your business effectively communicating with a purpose on Facebook? Here’s what we took away from 4 Tips for B2B Marketing […]

27Jan

Five Things to Know Before Using Facebook Timeline

Whether you’re an active user or not, doesn’t it seem like Facebook’s made another change to its platform just about every time you log on? That’s because for businesses, change is inevitable. Which is why flexibility is key for users when it comes to dealing with the Facebook updates and changes. The new Facebook Timeline […]

27Jan

Facebook's Timeline: The Mandatory 'Facelift'.

Facebook Timeline for personal profiles, introduced September 2011, has recently announced that all non-existing Timeline users will be converted to the Timeline. Are you ready? More users seemed to more distraught than ecstatic, but why? So let’s go back– when the Newsfeed was introduced in 2006, there was a similar uproar and then again when Facebook opened […]

29Oct

Car Dealers Debating Pros and Cons of Facebook

Often we can look to the auto industry as being ahead of our industry in adoption of technology.  As the auto dealers debate the pros and cons of social media what are the implications for the Equipment industry? I believe there is a lot to be learned. The quandary is that Facebook and other social networking […]