Every so often we like to feature a different voice here on the CWS Blog, and today, we have the pleasure of hearing from our Search Services Specialist, Kelsey Hinkle, on some recent changes Google has made that you should know about! Read on to learn more. The gravity of Google for businesses online is […]
Coming up with a social strategy and posting regularly is hard enough! But now you have to remember if a Facebook profile pic is 160 x 160. (Or was it 200 x 200?!) And what image size is ideal for posting on Google+ or LinkedIn? With so many questions and sizes to figure out, we […]
As many web professionals are aware, Google announced last April that mobile-friendly websites will rank higher on search engines. People at the time referred to this as “Mobilegeddon,” but when the news settled, the update didn’t make the impact one thought it would,because there weren’t enough mobile friendly websites at the time. However, if you […]
If you’ve been using Google recently, you may have noticed that Google is no longer displaying ads on the right hand side of their search engine results page, as seen below. This move does a couple of things for Google. Mainly, it creates a cleaner user experience when someone is searching. It also creates […]
As consumer behavior shifted over the years, search engines have changed their search algorithms to match them. Afterall, they are in the business of providing consumers with the most accurate information to help them make a purchasing decision. Has your business’s SEO practices changed as well? Over the past few years, there have been 4 […]
Now Facebook and Twitter are two of the largest social sites, and if you aren’t on both, you’re at least on one. But what about Google+? It recently has suprassed Twitter and is now considered the second largest social network. But what benefits does having a presence on Google+ reap for your dealership? Google+ was introduced to […]
Frequently updating your business’ website helps create a quality user experience, but did you know that it could also help improve its search engine rankings? This means not relying solely on keywords and backlinks to help your dealership’s site surface in results and increasing your efforts to create new content! Search engines assign priority to […]
Are you tired of wasting your money on clicks that don’t lead to conversions in Pay-Per-Click (PPC) advertising? Use these tips to generate more targeted traffic, produce a higher ROI, and avoid wasteful spending in your PPC marketing campaign. Eliminate the ambiguity in the keywords that you’re bidding on – and that would especially mean […]
Claim yourself! Just as you would want to claim your business name, URL, and logo you should claim your online listings from online review sites such as Yelp, Google+, Yahoo! local, Foursquare, etc. Taking control of your business profile on these sites can help keep you on top of the information and reviews listed for your […]
Do you have trouble identifying keywords that will actually help your target audience find your dealership’s website? Well, these two tips can get you headed in the right direction. Get familiar with how your target audience searches online for your products and services. Start by using some of the free keyword research tools available online; […]