Here you are again – in a new year, setting new goals, and making new resolutions! While you’re at it, why not resolve to help your dealership’s website benefit more from search engine optimization (SEO) by actually planning and implementing a holistic strategy? Use these tips to get started. Start planning now! It’s the beginning […]
“My business comes from word of mouth.” Equipment dealers understand the power of a word of mouth from satisfied customers to new potential buyers to bring business to their dealerships, yet many pay very little attention to what their customers are saying online. The importance of online reviews and testimonials had been steadily increasing over the years. […]
As consumers, we have preferences, and our preferences are so unique that they can be conflicted with the plethora of options that are put in front of us every day. As a result, we are encouraged to measure several variables before making purchases. We compare substitutes, complements, brands, packaging, price, overall lifetime value of the […]
An effective e-mail newsletter (e-newsletters) paired with social media tactics can grab a hold of many potential customers for your business rather than just relying on e-mails or social media alone. If you don’t have an e-newsletter yet, we suggest you get started now. Look at e-newsletters as an opportunity to: Increase web exposure to help capture […]
In this digital age of multitasking, most of us are not focusing on just one single device while doing our online research or shopping. We are actually attending to multiple screens at once! Not only is there the computer used for the website that we’re shopping on, but there are texts and calls coming into […]
We love customer feedback! A special thanks to the Bobcat dealer that wrote this testimonial about our business. “The beauty of the EWS system is the standardization and the flexibility. With standards, even a site that is not upgraded by the owner still looks great. But the real beauty to me is the customization that […]
Reputation Management is an important part of marketing your business online. Doing a keyword search in the Search Engines for your business name can reveal what customers are saying about your website and business. Managing negative (and positive) customer generated reviews can help with branding your business on the Internet. Ways to manage both positive […]
Is your website content not generating the attention you want? You’ve worked hard building your website up and you’ve developed great content but you’re not reaching the desired audience. This can be extremely frustrating. Below are some tips to help reach and retain the audience that you need. 1. Purpose and Objectives What is the […]
Web terminology can be confusing, sometimes even to an experienced internet marketing professional. Most individuals that manage a dealership’s web presence are familiar with the difference between an Organic Optimization campaign and a Pay-Per-Click campaign. A smaller majority of those individuals are familiar with the difference between an ad impression and an ad click. An […]
One out of five searches on Google is related to location! Make sure your business puts its best foot forward with Google Places (formally known as “Google Local Business Center”). Google Places Pages connect people to your business and its information such as: hours of operation, photos, videos, coupons, products and more. As a business owner […]