driven by data
02Mar

Driven by Data: Analyze

We continue our Driven by Data series with analyzing the salient features of our research, and then next week implementing new strategies to generate more successful and efficient practices. That’s a big challenge so let’s get started! If you’re utilizing Google Analytics like we’ve suggested, you’ll want to cozy up to the reporting page of […]

06Mar

Using Your Toll-free Number to Convert Leads to Sales

One of the essential tools you have when selling your inventory is your dealership’s toll-free number. If no one is calling your dealership, your employees won’t have the opportunity to set up an appointment/gather prospect contact info. If an appointment is not set AND no contact information is collected, you have lost a lead. If […]

19Jun

What Marketers Should Know about Brand Advocates

Does your business have a designated Social Media manager? Or perhaps you are in the Marketing department and lead the Social Media efforts for the business. Either way, when engaging with fans, followers, etc. you must exhibit that your business values the relationships created  by being truly authentic and trustworthy. Often times, this is best conveyed via […]