Commercial Truck Trader Feature: Sea of Opportunity
07Mar

Commercial Truck Trader Feature: Sea of Opportunity

You wouldn’t immediately expect a commercial marketplace brand to be talking about dolphin pods, but that’s exactly what we recently found on the blog of our sister brand, Commercial Truck Trader! It actually turned out to be a clever introduction to the idea of mutually-beneficial partnerships. They go on to discuss how organizational networking should […]

These Marketing Tools are Best for Digital Lead Generation
13Sep

These Marketing Tools are Best for Digital Lead Generation

A recent Marketing Dive piece we read featured the insights of marketers that weighed in on what they’ve seen as the biggest lead generators for their business. Spanning various industries, the study by Ascend2 noted that 47% said email marketing was the most effective in lead marketing, then video marketing (45%), social (40%), web personalization […]

driven by data
02Mar

Driven by Data: Analyze

We continue our Driven by Data series with analyzing the salient features of our research, and then next week implementing new strategies to generate more successful and efficient practices. That’s a big challenge so let’s get started! If you’re utilizing Google Analytics like we’ve suggested, you’ll want to cozy up to the reporting page of […]

06Mar

Using Your Toll-free Number to Convert Leads to Sales

One of the essential tools you have when selling your inventory is your dealership’s toll-free number. If no one is calling your dealership, your employees won’t have the opportunity to set up an appointment/gather prospect contact info. If an appointment is not set AND no contact information is collected, you have lost a lead. If […]

19Jun

What Marketers Should Know about Brand Advocates

Does your business have a designated Social Media manager? Or perhaps you are in the Marketing department and lead the Social Media efforts for the business. Either way, when engaging with fans, followers, etc. you must exhibit that your business values the relationships created  by being truly authentic and trustworthy. Often times, this is best conveyed via […]