If you’ve worked with any marketer, you’ve probably heard him/her say the phrase “Content is King.” In today’s world, where every individual is inundated with content from every which way, it can be hard to get your messaging through the noise. Today, we want to provide you with some eye-opening statistics from a recent Stackla […]
Imagine you’re talking with your friend, Frank, about getting a new fishing rod (ignoring the fact you already have 20 rods and reels out in the shed). Frank tells you about a great new brand you’ve surprisingly never heard of, with amazing features and reasonable prices. He even shows you pictures and videos of the […]
Before you read another word, we need to remind those of you in relationships that today is Valentine’s Day!! Okay, now for everyone who is not sprinting to the store to buy last-minute flowers and chocolates, let’s talk about a different kind of courtship: wooing your customer! Just like in romance, a customer’s first impression […]
Within the current digital landscape there is an insane amount of advertisements published every day, to put it flatly. In fact, marketing experts estimate that Americans see about 4,000-10,000 ads every single day. So how can your dealership get your advertisements through the noise, particularly on Facebook? As a company that strongly encourages our dealers […]
Recently on Social Media Today, there have been some murmurings of Facebook testing out a new feature that would not only be great for business pages, but also particularly beneficial for companies actively trying to sell product on their business pages. After Facebook’s launch of the Marketplace side of their platform, it’s evident that Facebook […]
Our sister company, Commercial Truck Trader, keeps it real when it comes to how to market on a budget. There are numerous ways that your dealership can still market itself, without having a grandiose budget. In this post, Commercial Truck Trader focuses on how the relationships your dealership builds in the community around it could have […]
It seems like no matter who you are, each day our email inboxes are flooded with automated newsletters, products pushes, and more. We somehow get subscribed to what feels like an endless amount of email lists and most likely select all and delete. So how can your dealership get its email through the constant clutter […]
Last month we went over how social selling can help your business. As a quick recap, Social Media Today defines social selling as “the process of leveraging social media to do lead generation, build meaningful relationships, and eventually, close sales.” Social selling can and should become an integral part of your sales process. But how […]
On what feels like almost a weekly basis, social media continuously evolves as an even stronger tool businesses can utilize to better position themselves in front of customers and sell more products. Facebook in particular has evolved from profile pages for individuals, to adding Groups individuals can be a part of, to business pages, to […]
We want to keep it fun this Christmas Day while also keeping in theme with our marketing work! We have a lot of holiday debates within our organization. Whether it’s been if mac and cheese really belongs at the Thanksgiving table or the best holiday movie of all time, we really get into the festive […]