While walking through a grocery store, you may have noticed that the branding for most pasta sauce is red with possibly a yellow label. Maybe you’re walking through the toiletries aisle and notice that women’s products are lighter colors like pink, blue or green, while the men’s toiletries are dark blue and black. What you […]
Our sister company, Commercial Truck Trader, recently wrote a great piece about the impact social media can have on your marketing strategy, despite your dealership lacking a dedicated marketing budget. Just because you don’t have the money to put into a flashy marketing campaign to earn more customer connections, doesn’t mean your strategy has to […]
Social media has typically been used as a way to create a community around your business. While this is still one of the easiest ways to connect with your customers, social media can be used in a variety of other ways. One of the biggest perks social selling provides is the ability to help get […]
This time of year is all about that holiday cheer! While it can sometimes come with the stress of gift shopping or attending all those family and friend holiday events, that excited atmosphere is what everyone looks forward to no matter what holiday you celebrate! So why not bring a little bit of that feeling […]
When investing time and money into your dealership’s social media profiles, we all want one thing right? That’s creating content that’s going to actually convert your followers into customers! We recently read an article by Social Media Today that had some great suggestions of how to create the type of content that will capture your […]
With October coming to a close, you know what that means! No, we don’t mean that extraordinarily early onset of Christmas decorations, but rather the widely celebrated Halloween holiday! Staying in theme with this horror-filled festivity, we wanted to share some marketing mistakes that are murderous for your business strategy. Sick of our Halloween references […]
A recent survey released by Farm Equipment Magazine is being described as the first of its kind and it highlights one of our favorite topics – Dealer Marketing! The goal of this survey was to help farm equipment dealers in the United States benchmark how they’re allocating their marketing dollars compared to other industries at […]
We as marketers throw around a lot of terminology when it comes to your marketing strategy. Some of the top terms you’ve probably heard us use includes Search Engine Optimization (SEO) or the importance of utilizing social media for your dealership. Though often spoken about as two different strategy options, they also can uniquely go […]
In the past we’ve discussed online reviews in detail. We’ve talked about anything from why you can’t rely on just the traditional word of mouth, how you can address negative online reviews, or even how to get more online reviews! But let’s discuss why they’re so crucial to your dealership and three places you could […]
Facebook recently rolled out a new process for Facebook Page Managers in order to obtain better transparency and monitoring of business pages posing as credible sources. So what is this new process and how does it affect your dealership’s Facebook page administrator? We have the answers. Facebook is now asking the Page Administrators of larger […]