05Jul

Split Testing on Facebook

There’s been a decent amount of discussion between marketers and social media managers following Facebook’s decision to make some newsfeed algorithm changes this past winter. The change came in an announcement from Mark Zuckerberg this past January as a result of their initiative to ensure that users’ time was being “well spent” on the platform. […]

Social Media Strategy
21Jun

3 Things You Should Add to Your Social Strategy

As social media continues to lead in online marketing for businesses, it’s important to keep up-to-date on the new tools available to enhance your business pages. It seems like every day there are new advancements released on Facebook, in particular, that can help you take your dealership’s page to the next level. You might think […]

05Jun

The Dos and Don’ts of Backlinking

This is our third and final installment in our backlinks blog series! Previously we’ve provided a bit of background on what backlinks are and some common misconceptions about them. In this post we’ll cover some very basic “Dos and Don’ts” of backlinking to help your dealership better approach its backlink strategy or otherwise referred to as […]

Backlinks Misconceptions
31May

True or False: Common Backlink Misconceptions

In the first post of our backlink series, we explained what they are and how they’re useful to your wider website strategy. So if you haven’t had a chance to read it yet, you can check it out here! In this second part of our backlinks series we’re going to discuss some common misconceptions dealers […]

Backlinks Background
29May

The Background Behind Backlinks

We’ve been hearing a lot of buzz from our dealers about backlinks and why they’re important for your website. In this three-part series, we’re going to describe what backlinks really are in easy to understand terms, while also going over some misconceptions and the “Dos and Don’ts” of backlinking for your website. So let’s get […]

22May

Social Media Spring Cleaning

Spring cleaning doesn’t have to just pertain to your home or dealership! Think about some creative ways you can Spring Clean your marketing strategy as well. A good place we recommend starting would be evaluating your social media channels and looking at what you can enhance or clean out as you head into your busier […]

15May

Equipment Trader Feature: Are Your Listings Picture Perfect?

Having the right imagery of your inventory online can make all the difference when customers are researching and comparing your product to your competitors’. Not including any photos can be disastrous for your online listings. Our sister company, Equipment Trader, wrote this piece that has a wealth of information on why it’s important to have […]

10May

Here’s Why Website Responsiveness Actually Matters

Having a website that’s responsive is oftentimes causally thrown around in a conversation about building a new website, but do you know what it really means and why it’s critical to your online marketing? Website responsiveness is best described by Upwork as an approach to website design that ensures users have a “good viewing experience […]