23May

How to Beat the Competition: Tell a Better Story

Every industry, including yours, finds themselves saturated with competition. It’s growing because our industries are growing. The material handling, heavy equipment, commercial truck, and agricultural industries are no exception to this. So, in a competitive market full of overwhelmed consumers infiltrated by more than 5,000 ads a day, how do you set your business apart? […]

19Jun

What Marketers Should Know about Brand Advocates

Does your business have a designated Social Media manager? Or perhaps you are in the Marketing department and lead the Social Media efforts for the business. Either way, when engaging with fans, followers, etc. you must exhibit that your business values the relationships created  by being truly authentic and trustworthy. Often times, this is best conveyed via […]

14Feb

Using Your Website To Beat The Competition

Here are 7 ways to gauge how your website fairs against your competitors’ websites. Its important that your business utlizes your website to its fullest potential after all, your website is essentially your 24 hour, revenue-generating virtual business. Read article: Online Marketing Metrics to Beat the Competition Online for quick and easy ways to help you improve […]