02Jun

The Synergy of SEO and SEM: Why They Work Better Together

When reading about organic search, or Search Engine Optimization (SEO), and paid search, or Search Engine Marketing (SEM), you’ll frequently see how people pit them against each other as competing search services. Marketers will often argue over which method is more effective and worthwhile for businesses to invest in. However, the ideal online marketing campaign […]

12Mar

Customer Testimonial

“We are currently going into our 3rd month using the PPC Campaign. Since we started using it we have doubled our internet traffic. And we can prove we have sold 3 trucks off of this campaign for a total gross revenue on those 3 deals of $11,500. So I can comfortably say we are getting a great […]

09Jan

Resolve to Actually Plan Your SEO Strategy This Year!

Here you are again – in a new year, setting new goals, and making new resolutions! While you’re at it, why not resolve to help your dealership’s website benefit more from search engine optimization (SEO) by actually planning and implementing a holistic strategy? Use these tips to get started. Start planning now! It’s the beginning […]

12Jul

Summer-ize Your Website and Sales

It’s Summer Time! Many dealerships have special types of equipment, attachments, implements or services that get heavier attention during the summer, but this can apply to any time of the year when the seasons and weather change.  Here are some tips on how to summer-ize (or winter-ize) your website: – Add content to the website […]

20Apr

Clicks vs. Impressions?

Web terminology can be confusing, sometimes even to an experienced internet marketing professional. Most individuals that manage a dealership’s web presence are familiar with the difference between an Organic Optimization campaign and a Pay-Per-Click campaign. A smaller majority of those individuals are familiar with the difference between an ad impression and an ad click. An […]