03Sep

What Is A Brand?

What company really stands out in your mind? What sets them apart from others? Is it their impeccable customer service? A consistent product experience? An emotion you experience every time you interact with them? Or all of the above? This is a brand. Well, now-a-days, this is what a brand is. Years ago, branding simply […]

12Feb

3 Tips To Handle Negative Online Reviews

Warren Buffett, a successful American businessman, investor and philanthropist, once said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Your online reputation is largely determined by what your customers are saying about you, and one negative online review can be […]

13Jan

Reputation Management and Search Engine Rankings

Last week we challenged you to focus on your dealership’s online reputation in 2015 in our New Year, New You article. But did you know that your online reputation has a huge impact on your search engine rankings? Try this. Imagine you’re a prospective customer. Do a Google search for your dealership. What do you […]

06Jan

Start the New Year with a New You!

Welcome 2015! With the start of a new year, many of us are taking the time to set resolutions for personal growth and improvements. But shouldn’t you be doing the same for your dealership and your online presence? The answer is YES! We are talking about taking control of your online reputation and putting your […]

06Jul

SEO Tip: Online Reputation Management

Reputation Management is an important part of marketing your business online. Doing a keyword search in the Search Engines for your business name can reveal what customers are saying about your website and business. Managing negative (and positive) customer generated reviews can help with branding your business on the Internet. Ways to manage both positive […]