26Oct

MHEDA’s 2018 Critical Impact Factors: Communication Strategies

Let the 2018 planning continue with our second look into MHEDA’s 2018 Critical Impact Factors. MHEDA’s tenth-factor details that “Businesses need to adapt their communication strategies to cross all forms of technology in order to connect with their employees and multi-generational buyers.” While this statement can encompass a variety of communication strategies, we’re going to […]

24Oct

Paid Search Success & the Google Tools Making It Happen

We’re going to take a break from the 2018 Critical Impact Factors and focus on search. Today, we have a guest blogger from our awesome Search Services team, Danielle Harvey. Danielle is breaking down all of the successes of paid search and what tools the team uses to make those successes possible. Let’s check out […]

driven by data
02Mar

Driven by Data: Analyze

We continue our Driven by Data series with analyzing the salient features of our research, and then next week implementing new strategies to generate more successful and efficient practices. That’s a big challenge so let’s get started! If you’re utilizing Google Analytics like we’ve suggested, you’ll want to cozy up to the reporting page of […]

10Nov

Google News with Kelsey Hinkle

Every so often we like to feature a different voice here on the CWS Blog, and today, we have the pleasure of hearing from our Search Services Specialist, Kelsey Hinkle, on some recent changes Google has made that you should know about! Read on to learn more. The gravity of Google for businesses online is […]

02Jun

The Synergy of SEO and SEM: Why They Work Better Together

When reading about organic search, or Search Engine Optimization (SEO), and paid search, or Search Engine Marketing (SEM), you’ll frequently see how people pit them against each other as competing search services. Marketers will often argue over which method is more effective and worthwhile for businesses to invest in. However, the ideal online marketing campaign […]

31Mar

Employee Spotlight: Chelsea Davenport

It’s time for another Employee of the Quarter to introduce you to! Today, meet Chelsea Davenport, who is one of our Search Services Specialists. Chelsea manages Search Engine Optimization and Search Engine Marketing for our dealers. Chelsea is originally from Hampton Roads. After moving around some as child, she lived in Chesapeake, Virginia for the […]