31Oct
Creepy, Crawly, Search
This Halloween, we’re looking into the SEO trends that have been prevalent in 2017 and will continue to have traction in the coming year. Let’s take a look at the top 5 search trends to follow for 2018!
26Oct
MHEDA’s 2018 Critical Impact Factors: Communication Strategies
Let the 2018 planning continue with our second look into MHEDA’s 2018 Critical Impact Factors. MHEDA’s tenth-factor details that “Businesses need to adapt their communication strategies to cross all forms of technology in order to connect with their employees and multi-generational buyers.” While this statement can encompass a variety of communication strategies, we’re going to […]
24Oct
Paid Search Success & the Google Tools Making It Happen
We’re going to take a break from the 2018 Critical Impact Factors and focus on search. Today, we have a guest blogger from our awesome Search Services team, Danielle Harvey. Danielle is breaking down all of the successes of paid search and what tools the team uses to make those successes possible. Let’s check out […]
19Oct
MHEDA’s 2018 Critical Impact Factors: Electronic B2B Strategy
We’ve started our 2018 strategy meetings and we know you probably have, too! These meetings help us to identify the challenges and opportunities we face in 2018. While going over our challenges we started to look into the challenges our industry faces in general. In the most current issue of The MHEDA Journal, 11 factors […]
02Mar
Driven by Data: Analyze
We continue our Driven by Data series with analyzing the salient features of our research, and then next week implementing new strategies to generate more successful and efficient practices. That’s a big challenge so let’s get started! If you’re utilizing Google Analytics like we’ve suggested, you’ll want to cozy up to the reporting page of […]
16Feb
Keyword: Winning
Can you name the top keywords searched for your business? Having just finished up a refresher course on SEO fundamentals, I wanted to share my biggest take away with you, our dealers, for ranking on Google: keywords. We’ve said it before and we’ll say it again, it all comes down to being found online. And […]
10Nov
Google News with Kelsey Hinkle
Every so often we like to feature a different voice here on the CWS Blog, and today, we have the pleasure of hearing from our Search Services Specialist, Kelsey Hinkle, on some recent changes Google has made that you should know about! Read on to learn more. The gravity of Google for businesses online is […]
02Jun
The Synergy of SEO and SEM: Why They Work Better Together
When reading about organic search, or Search Engine Optimization (SEO), and paid search, or Search Engine Marketing (SEM), you’ll frequently see how people pit them against each other as competing search services. Marketers will often argue over which method is more effective and worthwhile for businesses to invest in. However, the ideal online marketing campaign […]
31Mar
Employee Spotlight: Chelsea Davenport
It’s time for another Employee of the Quarter to introduce you to! Today, meet Chelsea Davenport, who is one of our Search Services Specialists. Chelsea manages Search Engine Optimization and Search Engine Marketing for our dealers. Chelsea is originally from Hampton Roads. After moving around some as child, she lived in Chesapeake, Virginia for the […]
10Dec
Hate being picked last? Avoid these 5 SEO mistakes
If you find your page struggling to gain exposure online, your website may not be optimized for searching. One of the best ways to ensure your website is properly optimized is through your website content. However, writing content can seem overwhelming when you are unsure about what things search engines take into place for rankings. […]