27Jan

How To Get Started With Content Marketing

Consumers are looking for businesses that offer them more than just a product, they want a unique experience. As a dealership, you must be able to create engaging, educational content that will keep your current customers and prospects coming back for more. The best part is, that by creating content that your customers want to […]

22Jan

Explaining Google Algorithms

As consumer behavior shifted over the years, search engines have changed their search algorithms to match them. Afterall, they are in the business of providing consumers with the most accurate information to help them make a purchasing decision. Has your business’s SEO practices changed as well? Over the past few years, there have been 4 […]

20Jan

Employee Spotlight: Brooke Reese

Meet our employee of the quarter, Brooke Reese, Search Services Specialist. She has been with CWS since July 2013, making this month her 1.5 year mark! Take some time to get to know her below. What is one piece of advice you always tell your  dealers? I tell our dealers that communication is key.  When […]

13Jan

Reputation Management and Search Engine Rankings

Last week we challenged you to focus on your dealership’s online reputation in 2015 in our New Year, New You article. But did you know that your online reputation has a huge impact on your search engine rankings? Try this. Imagine you’re a prospective customer. Do a Google search for your dealership. What do you […]

30Oct

Why Use YouTube?

YouTube was launched in 2005 and has grown exponentially over the years as people share their ideas and passions on a daily, sometimes hourly basis. In fact, according to YouTube’s most recent statistics, 100 hours of video are uploaded every minute and more than 1 billion unique users visit the site each month. Taking advantage of […]

23Oct

Why Use Google+?

Now Facebook and Twitter are two of the largest social sites, and if you aren’t on both, you’re at least on one. But what about Google+? It recently has suprassed Twitter and is now considered the second largest social network. But what benefits does having a presence on Google+ reap for your dealership? Google+ was introduced to […]

15Sep

Social Media: Must or Bust? Part 1

Facebook, Twitter, LinkedIn, Google+, YouTube, the list goes on and on. With so many outlets, having a social media strategy can seem like a daunting task. But with 72% of US adults using social media, and 74% of consumers saying they rely on social media to make purchasing decisions, it is important for your dealership to […]

06Nov

Aligning Your Dealership with Your Website

It’s important to stay in touch with your Search specialist as they can help you optimize your dealership. It’s important to keep your website provider in the know of any changes that occur at your dealership. Remember, a successful website is a website that accurately reflects your brick-and-mortar dealership. Some questions to ask yourself: Has […]