13Aug

SEO Tip: Resist the Urge to Copy and Paste!

In SEO we often stress the importance of adding original content to your website. Having unique content has always been an important factor in ranking well within the Search Engines, but now more than ever, having content directly copied from another source (i.e. another dealership, manufacturer website, wikipedia) can hinder your site’s ability to rank well. While […]

14Feb

Using Your Website To Beat The Competition

Here are 7 ways to gauge how your website fairs against your competitors’ websites. Its important that your business utlizes your website to its fullest potential after all, your website is essentially your 24 hour, revenue-generating virtual business. Read article: Online Marketing Metrics to Beat the Competition Online for quick and easy ways to help you improve […]

08Feb

How Google Alerts Can Help Generate Blog Content

Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on keywords that are relevant to you or your dealership. By having information e-mailed to you on a continual basis, you could leverage Google Alerts as a way to generate ideas for your company blog. This is a helpful article covering Google Alerts […]

09Dec

Tips for Writing Better Meta Tags

One of the keys to search engine success is creating and formatting good meta tags that clue the search engines in on what you offer as well as act as the bait to get web surfers to click on your site. We are often asked by our customers what to include in the meta tags […]

06Jul

SEO Tip: Online Reputation Management

Reputation Management is an important part of marketing your business online. Doing a keyword search in the Search Engines for your business name can reveal what customers are saying about your website and business. Managing negative (and positive) customer generated reviews can help with branding your business on the Internet. Ways to manage both positive […]

23May

Importance of Testimonials

Don’t send the wrong message by having a blank “testimonials” page!  A “testimonials” page with no customer reviews could potentially send the wrong message to website visitors and be worse than not having the page available at all. Website testimonials are the online version of “Word of Mouth” advertising. A customer’s review about their positive experiences can help […]