02Jun

The Synergy of SEO and SEM: Why They Work Better Together

When reading about organic search, or Search Engine Optimization (SEO), and paid search, or Search Engine Marketing (SEM), you’ll frequently see how people pit them against each other as competing search services. Marketers will often argue over which method is more effective and worthwhile for businesses to invest in. However, the ideal online marketing campaign […]

27Aug

Quick Search Engine Optimization Tips

We asked our Search Services Supervisor, Diana Richardson, to share some insight into the Search Engine Optimization world! Read below for some great tips to making your website stand out with search engines. Quick Search Engine Optimization Tips It’s a fact, there a lot of websites on the internet. And with all of these websites […]

18Aug

Southland Rental and Supply Increases Website Traffic by 145% with BuyerTrack

Southland Rental and Supply is a contractor equipment dealership in Fayetteville, North Carolina. Having been in business for over 40 years, current owner, Matt Tullos, wanted to increase their use of digital forms of marketing to attract today’s equipment renting and purchasing customers. They looked to Commercial Web Services, and more specifically their BuyerTrack service, […]

23Jul

Social Sweetness: The Value of Social & SEO

Having a social presence isn’t just about interacting and engaging with your customers on another level. It also has huge search benefits for your business. Below is our Social Sweetness Guide: The Sweet Combination of Social and Search which highlights 4 benefits social media has on your search rankings. Click to learn more!  

Bing Algorithm Update
19May

Bing Following in Google's Footsteps

Microsoft announced last week that they are also taking steps to improve search rankings for those websites that are mobile-friendly.  We all know that Google took similar steps last month, in what some were calling “mobilegeddon,” so the future of mobile-friendliness is definitely here.   And although Bing’s change isn’t quite as drastic as Google’s, […]

30Apr

5 Common Myths About SEO

With 81% of people researching products online before making major purchases, it is becoming more and more important for your website to rank higher on the search engine results pages.  There is always talk about shortcuts or easy ways to improve your Search Engine Optimization (SEO), but a lot of these “solutions” are ineffective. Some […]

Google Algorithm Update
17Apr

Google News: Algorithm Update Coming Soon. Is Your Website Ready?

On April 21st, Google is rolling out an update on how they rank websites, and it’s bigger than any of their previous updates. The algorithm is centered around improving the consumer’s user experience when searching on their mobile device(s). Google will accomplish this by ranking mobile-friendly websites higher for searches conducted on mobile.  Many websites […]

30Jan

Does Social Media Really Benefit My Search Rankings?

As search engines shift their priority for rankings from emphasizing the technical aspects of SEO, such as keywords and link-building, to delivering more personalized results, social media becomes more important. Why? Because social media specializes in the signals that search engines are craving right now: identity and relationships. Think about it. If a stranger walked […]

22Jan

Explaining Google Algorithms

As consumer behavior shifted over the years, search engines have changed their search algorithms to match them. Afterall, they are in the business of providing consumers with the most accurate information to help them make a purchasing decision. Has your business’s SEO practices changed as well? Over the past few years, there have been 4 […]

13Jan

Reputation Management and Search Engine Rankings

Last week we challenged you to focus on your dealership’s online reputation in 2015 in our New Year, New You article. But did you know that your online reputation has a huge impact on your search engine rankings? Try this. Imagine you’re a prospective customer. Do a Google search for your dealership. What do you […]