Before you read another word, we need to remind those of you in relationships that today is Valentine’s Day!! Okay, now for everyone who is not sprinting to the store to buy last-minute flowers and chocolates, let’s talk about a different kind of courtship: wooing your customer! Just like in romance, a customer’s first impression […]
While walking through a grocery store, you may have noticed that the branding for most pasta sauce is red with possibly a yellow label. Maybe you’re walking through the toiletries aisle and notice that women’s products are lighter colors like pink, blue or green, while the men’s toiletries are dark blue and black. What you […]
This time of year is all about that holiday cheer! While it can sometimes come with the stress of gift shopping or attending all those family and friend holiday events, that excited atmosphere is what everyone looks forward to no matter what holiday you celebrate! So why not bring a little bit of that feeling […]
With all of technology’s new flashy capabilities, marketers have been keeping an eye on the future of websites, more particularly their design and setup. Did you know, that according to some PEW Research Center data, 39% of Americans report they’re online almost constantly. Additionally, PEW found that 20% of American households contain more than 10 […]
Technology. Websites. Internal Metrics. Social Media. We live and work in a rapidly evolving world with more online tools than ever before. While some sales principles will always remain constant, success in our competitive industry requires commercial dealerships and salespeople who adopt the digital tools that help sell more inventory. Welcome to Part 5 of our commercial dealership Successful […]
Technology. Websites. Internal Metrics. Social Media. We live and work in a rapidly evolving world with more online tools than ever before. While some sales principles will always remain constant, success in our competitive industry requires commercial dealerships and salespeople who adopt the digital tools that help sell more inventory. Welcome to Part 4 of our commercial dealership Successful […]
New smartphones. New website widgets. New privacy policies. Sometimes we can get so caught up in what’s new in technology and in marketing that we forget the fundamentals that effectively put our inventory in front of potential buyers. Sometimes we have to go Back to the Basics! Welcome to Part 3 of our commercial dealership […]
When looking at your website analytics, if you’re seeing a high bounce rate or low session duration it may be time to reevaluate some elements of your website. Social Media Today compiled some statistics on what could be causing your customers to leave your website. These are the top three elements of your website we […]
Having a website that’s responsive is oftentimes causally thrown around in a conversation about building a new website, but do you know what it really means and why it’s critical to your online marketing? Website responsiveness is best described by Upwork as an approach to website design that ensures users have a “good viewing experience […]
You might have a website that you built 10 years ago and haven’t focused on it since. There have been minimal changes made, or possibly no changes, and you’re wondering why everyone raves about websites being an important sales and general business asset since you’re not seeing any results from it. You might be missing […]