You know what a CTA is, you’ve selected a great contrasting color for the button to make it pop, and now you are stuck on what the best wording is to make someone take action. Because afterall, the whole point of a CTA is to entice people to take action right away, so irresistible content […]
Now that you know what CTAs are and the importance of having them, it’s time to start talking about how to design them. The biggest element to a great and effective CTA is having an attention grabbing design, and it all starts with the color. Unfortunately, there is no one color that converts more than […]
Spend only a few minutes on a cluttered, design-disaster homepage, and you’ll quickly be running away! Today, customers want to visit websites that are clean, well-organized, focused, and, honestly, pleasing to the eye. Your website’s design says a lot about your business and brand, as we discussed in our “Killer Homepage” blog post. Just like […]
Did you know that the About Us section gets some of the most traffic on your website? Typically, when a visitor comes to your website, they will reach your About Us page within 3-4 clicks. Therefore, it’s important to take advantage of this portion of your site, as it can help you reinforce why a potential customer should […]
Like most dealerships, you are probably trying multiple avenues to market your business and generate leads. Things such as TV, print and radio ads, direct mailings, email marketing campaigns, social media, online advertising, etc. all play a major role in getting the word out about your dealership and what you have going on. But did […]
No matter what kind of business you run, it is a well known fact that much of ourpopulation today currently owns at least one email account. Have you ever thought about using email as a tool to generate revenue for your business? Creating an email marketing campaign, and incorporating basic online marketing techniques into your daily operations […]
Frequently updating your business’ website helps create a quality user experience, but did you know that it could also help improve its search engine rankings? This means not relying solely on keywords and backlinks to help your dealership’s site surface in results and increasing your efforts to create new content! Search engines assign priority to […]
The seasons have changed, and with that comes a change in your customers’ needs! Marketing and economic research have long proven that one of the factors affecting the types of commodities sought by consumers is seasonal changes. Surely, You Understand the Seasonality of Your Business: Haven’t you noticed how the local demand for certain equipment and […]
Do you have trouble identifying keywords that will actually help your target audience find your dealership’s website? Well, these two tips can get you headed in the right direction. Get familiar with how your target audience searches online for your products and services. Start by using some of the free keyword research tools available online; […]
Here you are again – in a new year, setting new goals, and making new resolutions! While you’re at it, why not resolve to help your dealership’s website benefit more from search engine optimization (SEO) by actually planning and implementing a holistic strategy? Use these tips to get started. Start planning now! It’s the beginning […]