27Aug

Quick Search Engine Optimization Tips

We asked our Search Services Supervisor, Diana Richardson, to share some insight into the Search Engine Optimization world! Read below for some great tips to making your website stand out with search engines. Quick Search Engine Optimization Tips It’s a fact, there a lot of websites on the internet. And with all of these websites […]

25Jun

4 Tips For A Proactive Customer Service Team

For many customer service teams, the approach is to always respond when an issue arises. But to truly become a dealership that out-supports your competition, your customer service mindset must shift from a reactive to proactive approach. By becoming proactive, your dealership will be able to delight your customers instead of just satisfying them. Here […]

17Jan

2014 AED Summit Attendees: Visit Us at Booth #208

It’s a new year, and what a better way to start off 2014 than a trip to the AED Summit and CONDEX Convention in Houston, Texas! The AED Summit is a great opportunity to for equipment distributors all over the country to come together and learn about new products and opportunities within the industry. AED […]

12Mar

Customer Testimonial

“We are currently going into our 3rd month using the PPC Campaign. Since we started using it we have doubled our internet traffic. And we can prove we have sold 3 trucks off of this campaign for a total gross revenue on those 3 deals of $11,500. So I can comfortably say we are getting a great […]

11Mar

Word of Mouth Marketing and Your Dealership

Word of Mouth Marketing is a) giving people a reason to talk about you and b) making it easier for the conversation to take place. People talk about fantastic stuff and great treatment from businesses they like. So how can you help generate conversations about your business? #1: Change up your messaging. Often times, when you’re […]

03Jan

Virtual Word of Mouth

“My business comes from word of mouth.” Equipment dealers understand the power of a word of mouth from satisfied customers to new potential buyers to bring business to their dealerships, yet many pay very little attention to what their customers are saying online. The importance of online reviews and testimonials had been steadily increasing over the years. […]

17Sep

Meet one of our Featured Dealers: Stewart Martin Equipment!

Stewart Martin Equipment understands the value of keeping an up-to-date website that accurately represents their brick-and-mortar business. We want to recognize this dealership for taking the extra time to really use the product the way it is meant to be used. Below are some helpful tips in maintaining your website and how this dealer illustrates this best on […]

23Aug

What Makes Good Website Content?

In SEO and online marketing there is a common phrase, “Content is King.” This is because Google, Yahoo!/Bing and the other search engines are putting more emphasis in their algorithms on the amount of original content that is populated on a website (and by content, we mean written site copy). The days of having a […]