The Best CTA Button for Your Facebook Ads
07Feb

The Best CTA Button for Your Facebook Ads

Within the current digital landscape there is an insane amount of advertisements published every day, to put it flatly. In fact, marketing experts estimate that Americans see about 4,000-10,000 ads every single day. So how can your dealership get your advertisements through the noise, particularly on Facebook? As a company that strongly encourages our dealers […]

New Authorization for Facebook Page Managers
27Sep

New Authorization for Facebook Page Managers

Facebook recently rolled out a new process for Facebook Page Managers in order to obtain better transparency and monitoring of business pages posing as credible sources. So what is this new process and how does it affect your dealership’s Facebook page administrator? We have the answers. Facebook is now asking the Page Administrators of larger […]

05Jul

Split Testing on Facebook

There’s been a decent amount of discussion between marketers and social media managers following Facebook’s decision to make some newsfeed algorithm changes this past winter. The change came in an announcement from Mark Zuckerberg this past January as a result of their initiative to ensure that users’ time was being “well spent” on the platform. […]

03May

Facebook’s Metrics Now Make More Sense

Have you ever looked at a Facebook analytics report and had to take the time to carefully decipher its results and ultimately meaning? In an effort to make Facebook’s analytics a bit more digestible, the platform has cleaned out 20 metrics that social media managers, marketers and business owners have found to be redundant or […]

10Apr

Importance of Advertising Your Inventory on Facebook

Facebook has clearly become a leading resource for businesses to advertise their products and services. It’s evolved from simply a social networking site, to a lead generating and converting tool. We’ve talked a lot in the past about how Facebook can benefit your business, something that this story from Successful Farming demonstrates quite clearly. Successful […]

15Mar

How to Work Around the New Facebook Algorithm Changes

Facebook has done it again! The social media giant has made additional adjustments to its algorithm, which is no surprise to marketers. However, the changes recently implemented affect business accounts in a big way. We recently wrote about how low link quality is affecting your business page’s placement in your followers’ newsfeeds. Other factors that […]

Facebook Dual Newsfeed
16Nov

Facebook Testing Out A Dual Newsfeed

How would you feel if you had the option to switch between multiple newsfeeds on Facebook – one that exclusively had your friends’ posts and the other your news content? Facebook is currently testing this option out in select countries, which has raised some questions on how business pages will be affected by the possible […]

Facebook's Algorithm Deconstructed Blog Post
25Jul

Facebook’s Algorithm, Deconstructed.

Unhappy with your level of engagement on Facebook? Do you feel like your posts are not being found by the right users? Algorithms like Google’s monstrous equation or in this case, Facebook’s, are created for the sole purpose of solving a problem. Today we’re going to tackle the complex algorithm of Facebook in 4 simple […]