Before you can tell a unique story about your business, you need to figure out the defining difference between you and your competition. This unique angle will shape your story. While some look to their competitors to shape their story and their defining difference, we suggest you don’t point out these differences between you and […]
This month, in addition to exploring the website redesign process, we also wanted to introduce a fresh series on competition within your industry. Today we’re going to kick off this series by talking about how to identify your competition. Warning: our findings may surprise you. We’re all in the battle. The battle to capture customers […]
The more we work with our dealers, the more we learn about the industries we’re helping them serve. Today, we’re taking an even closer look at a primary vertical of our commercial industry’s history: heavy equipment. We know that this industry is an extremely influential industry, seeing as it is larger than any single manufacturing […]
Is employee satisfaction a top priority for your business? Do you consider this an area that can always be improved? Hopefully, you answered yes to both of these questions, as we think this area should not only have a high priority but should also never cease to be improved upon. Afterall, employees who are happy […]
The construction industry has always been a huge revenue generator, with one of the largest GDP’s of any industry for our country. However, like any industry, it comes with its fair share of problems, most of which stem from working conditions. These conditions include the lack of improvement in safety regulations, a large number of […]
Do you want to be more active on your dealership’s social pages, but don’t know what to post? Lucky for you, we’ve come up with a lot of suggestions for posts that will help you engage with your followers on social media. We brainstormed and outlined post examples specific to different departments at your dealership, […]
If you missed our talk at AED Summit last month, you can catch up on what we disscussed in this recent feature on Big Iron Dealer where they recount our tips on social media for your industry. We pride ourselves on not only being industry experts in the realm of social media, but also for providing […]
If you are using Facebook’s mobile app you might have noticed a change at the bottom of your screen recently! What used to be Facebook’s messenger icon has now transformed into a little window with a scalloped awning. At the beginning of October, Facebook rolled out a new feature on their mobile app called Marketplace. […]
Im sure you’ve heard the term “carbon footprint” thrown around a lot in the past few years, but what exactly does it mean? To put it simply, your carbon footprint is what you do on a day to day basis that contributes to carbon dioxide emitted into the atmosphere. Why is this bad? Carbon dioxide […]
To finish off the top 10 truck stops in the USA, here are the top 5! #5 RPlace Family Restaurant Say goodbye to bad road trip food and hello to RPlace Eatery. When they first opened in 1987, everyone was eating hamburgers and 10 cent cups of coffee. Now, RPlace Eatery makes the finest homemade […]