14Feb

Using Your Website To Beat The Competition

Here are 7 ways to gauge how your website fairs against your competitors’ websites. Its important that your business utlizes your website to its fullest potential after all, your website is essentially your 24 hour, revenue-generating virtual business. Read article: Online Marketing Metrics to Beat the Competition Online for quick and easy ways to help you improve […]

30Jan

B2B & Facebook: Communicate with a Purpose

Are you one of the many organizations still wondering if it even makes sense to try to reach a business audience on Facebook? With more than 800+ million active users on Facebook, the real question should be: Is your business effectively communicating with a purpose on Facebook? Here’s what we took away from 4 Tips for B2B Marketing […]

16Sep

Blogging for Business

Social media seems to be all the rage in today’s ever changing society. For years, word of mouth has seemed to be the best form of advertising, so why not “take it to the web” to see exactly what people are saying about your business? In an effort to humanize the business world in this […]

25Jul

Mudslinging Makes You Dirty

We’re all familiar with the old saying, “If you don’t have something nice to say, don’t say anything at all.” This holds true with what you say about your competition, especially when you’re having a conversation with customers or potential customers. Ethics in sales is extremely important and often-times your word represents your honor. Below […]

23May

Importance of Testimonials

Don’t send the wrong message by having a blank “testimonials” page!  A “testimonials” page with no customer reviews could potentially send the wrong message to website visitors and be worse than not having the page available at all. Website testimonials are the online version of “Word of Mouth” advertising. A customer’s review about their positive experiences can help […]

03May

Why Load-Speed Matters

When it comes to the loading speed of your website, every second counts when engaging a potential customer. People have very little patience, especially when it comes to technology, and if they have to wait to get what they want from your website, you will lose their attention. Speed is priority for most web-users and […]

29Apr

5 Content Marketing Tips

Is your website content not generating the attention you want? You’ve worked hard building your website up and you’ve developed great content but you’re not reaching the desired audience. This can be extremely frustrating. Below are some tips to help reach and retain the audience that you need. 1. Purpose and Objectives What is the […]

04Feb

Five Marketing Mistakes Businesses Make

One of the biggest challenges a business faces is to create great products and services and  market them the right way. Unfortunately it’s easy to let the quality of marketing fall, causing a negative impact on the product and service that the business provides. The following are ten marketing mistakes to avoid: 1. Assuming the […]