5 Simple Steps to Building Your Marketing Strategy

The end of the year can be a chaotic time, and all too frequently we’ve seen businesses prioritize their marketing strategy last. If you’re still working out your strategy or haven’t begun it yet, consider these 5 steps to map out the most successful marketing strategy for 2018. 1. Review Last Year’s Achievements: Before starting […]


How to Market on a Budget

As the summer draws to a close, you’re probably starting to think about your goals and strategies for the 2018 fiscal year. Along with this comes establishing your budgets for the year. We understand first hand that every dealer and manufacturer we work with has different needs and different capacities to implement our services- aka […]

Why Should I Exhibit Tricks of the Tradeshow Blog Post

Tricks of the Trade(show): Why Exhibit?

While we specialize in online marketing here at Commercial Web Services, and obviously spend a significant portion of our blog discussing this topic, today we want to expand our discussion to include face-to-face marketing, namely, trade show marketing. Though what we do in the online marketing space is increasingly important, it will never hold a […]

Photography For Your Business Blog Post

Photography for Your Business

A picture is worth a thousand words. Although you’ve probably heard this saying before, I’m sure there are some of you who’ve never considered how this relates to your business! Our world is increasingly digital and visual, therefore, pictures have become increasingly valuable and necessary to marketing a business well. A popular example of this […]

Blog Post on Activating your buyer personas

Activating Your Buyer Personas

Back again today to talk about buyer personas and how you can utilize these effectively for your business. We hope you did your homework if you want us to check it over feel free to send it along… (Just kidding.)   You might be thinking, “Okay, it’s good to have a good set of criteria […]

Blog Post on Forming Your Buyer Personas

Forming Your Buyer Personas

Although you’ve likely heard the term “buyer persona” before, you’re probably a bit more familiar with the term “segmentation,” especially if you’ve been following this blog for some time. In fact, just to make sure I wasn’t reinventing the wheel, I searched our blog for posts on the topic “buyer persona” and came up with […]