The next step in a prospective consumer’s journey is the search for potential dealerships to purchase from. The consumer has an idea what equipment model they need, and now wants to find where they can purchase it. A few years ago, this step in the consumer’s journey involved visiting dealerships and speaking with salespeople. Today, […]
The seasons have changed, and with that comes a change in your customers’ needs! Marketing and economic research have long proven that one of the factors affecting the types of commodities sought by consumers is seasonal changes. Surely, You Understand the Seasonality of Your Business: Haven’t you noticed how the local demand for certain equipment and […]
Word of Mouth Marketing is a) giving people a reason to talk about you and b) making it easier for the conversation to take place. People talk about fantastic stuff and great treatment from businesses they like. So how can you help generate conversations about your business? #1: Change up your messaging. Often times, when you’re […]
One of the essential tools you have when selling your inventory is your dealership’s toll-free number. If no one is calling your dealership, your employees won’t have the opportunity to set up an appointment/gather prospect contact info. If an appointment is not set AND no contact information is collected, you have lost a lead. If […]
“My business comes from word of mouth.” Equipment dealers understand the power of a word of mouth from satisfied customers to new potential buyers to bring business to their dealerships, yet many pay very little attention to what their customers are saying online. The importance of online reviews and testimonials had been steadily increasing over the years. […]
Other than having inventory that doesn’t appeal to potential customers, poor website design is often the primary reason for a dealer website’s failure. If your website fails to engage the user, they’re not going to stay on your site. Remember – your dealer website is almost always your first impression with customers. Poor Usability & […]
In SEO and online marketing there is a common phrase, “Content is King.” This is because Google, Yahoo!/Bing and the other search engines are putting more emphasis in their algorithms on the amount of original content that is populated on a website (and by content, we mean written site copy). The days of having a […]
Does your business have a designated Social Media manager? Or perhaps you are in the Marketing department and lead the Social Media efforts for the business. Either way, when engaging with fans, followers, etc. you must exhibit that your business values the relationships created by being truly authentic and trustworthy. Often times, this is best conveyed via […]
Out with the old, in with the new? Not exactly. The best marketing strategies involve the use of old and new tactics together. Think of old tactics being print publications and traditional mail marketing; new being the obvious, ever-growing, Social Media. Social Media can be used to attract customers, expand markets and inform them of […]
How do you let attendees know that you’ll be one of the hundreds or even thousands of vendors exhibiting? Simple! Use your website. It takes some creativity but its well worth it. Below, are 7 ideas to help maximize your trade show marketing results: List All of Your Trade Show Events. Whether local, international, each trade show […]