08Oct

What Should I Blog About?

The benefits of blogging for your business are pretty simple: increased website traffic, credibility, leads and customers. All of these things sound great, but now you are stuck wondering, “What should we write about?” Because after all, a great blog is only great if it gets read. First, we want to start off by saying […]

10Sep

Establishing Your Brand’s Voice

Last week we introduced you to the concept of a brand, and how it is ultimately an intangible feeling that people have with your business. One way to help establish this feeling is through your brand’s voice. By voice, we mean the messaging that your business communicates across your different channels. Shaping your business’ tone […]

03Sep

What Is A Brand?

What company really stands out in your mind? What sets them apart from others? Is it their impeccable customer service? A consistent product experience? An emotion you experience every time you interact with them? Or all of the above? This is a brand. Well, now-a-days, this is what a brand is. Years ago, branding simply […]