In SEO we often stress the importance of adding original content to your website. Having unique content has always been an important factor in ranking well within the Search Engines, but now more than ever, having content directly copied from another source (i.e. another dealership, manufacturer website, wikipedia) can hinder your site’s ability to rank well. While […]
So what does this mean for your dealership’s website? Google has introduced a new concept of personalized search results, which means every user will see different results for the same search, if they are logged in to their Google account. Google optimizes this feature by tracking what you like and visit most when logged into Google. Basically, social […]
Back to Basics! Here are a few fundamental, best practices YOU can do for your website: Inventory – Customers love to see the things they can buy so make sure your online inventory showcases all available items with pictures and good descriptions. Content – Search Engines and Customers won’t know what a business is all about unless they […]
Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on keywords that are relevant to you or your dealership. By having information e-mailed to you on a continual basis, you could leverage Google Alerts as a way to generate ideas for your company blog. This is a helpful article covering Google Alerts […]
One of the keys to search engine success is creating and formatting good meta tags that clue the search engines in on what you offer as well as act as the bait to get web surfers to click on your site. We are often asked by our customers what to include in the meta tags […]
Boost traffic to your website by writing informative and helpful e-articles! Writing e-articles can increase traffic to your website for two reasons. First, when people read your articles they will often visit your website directly. Secondly, it will create valuable inbound links to your website. Inbound links from trusted and relevant sources have a significant, positive […]
If you haven’t checked out Google’s new social networking platform you need to! Receiving 20 million visitors during its first 21 weeks, Google+ takes advantage of the increasing amount of people connecting online and brings real-life sharing to the web. In development right now is Google+ business profiles – a way for businesses to get […]
It’s Summer Time! Many dealerships have special types of equipment, attachments, implements or services that get heavier attention during the summer, but this can apply to any time of the year when the seasons and weather change. Here are some tips on how to summer-ize (or winter-ize) your website: – Add content to the website […]
Reputation Management is an important part of marketing your business online. Doing a keyword search in the Search Engines for your business name can reveal what customers are saying about your website and business. Managing negative (and positive) customer generated reviews can help with branding your business on the Internet. Ways to manage both positive […]
Google Places allows business owners to update and manage their physical business location information. This information can be used to update their business listing so that it appears correctly within Google Maps and associated Google properties when users do searches. A well optimized listing can also show in organic search results. Below are some tips […]