20Apr

Clicks vs. Impressions?

Web terminology can be confusing, sometimes even to an experienced internet marketing professional. Most individuals that manage a dealership’s web presence are familiar with the difference between an Organic Optimization campaign and a Pay-Per-Click campaign. A smaller majority of those individuals are familiar with the difference between an ad impression and an ad click. An […]

15Oct

Get Local: Improving Your Search Visibility

We’re sure you’ve seen it; you do a search in Google, Yahoo or Bing for a product in a specific region and business listings come up next to a map, which usually appear towards the top of the search results.  These are local directory listings and this is why local search has become an important […]

17Sep

Bing and Yahoo! Join Forces

Yahoo! and Bing the second and third largest internet search engines, respectively, have recently formed an alliance that is shaking up the world of search engine marketing. Both search engines will remain separate websites and retain their individual look and feel, but Yahoo! results are now powered by Bing’s search algorithms. This means that a […]