If you’re like us, you don’t just want more fans… you want quality fans, people who choose my business’ page because they want to hear what we have to say, and they want to share something while they are there. This concept is also called earned media. The customer relationship is established when it is EARNED […]
When a customer walks into your dealership, contacts you via your website, or calls you on the telephone, they do not want to be thought of as a statistic. They want to be given the attention they deserve and be treated as though they are the only customer you have. By following up after […]
Word of Mouth Marketing is a) giving people a reason to talk about you and b) making it easier for the conversation to take place. People talk about fantastic stuff and great treatment from businesses they like. So how can you help generate conversations about your business? #1: Change up your messaging. Often times, when you’re […]
“My business comes from word of mouth.” Equipment dealers understand the power of a word of mouth from satisfied customers to new potential buyers to bring business to their dealerships, yet many pay very little attention to what their customers are saying online. The importance of online reviews and testimonials had been steadily increasing over the years. […]
Do you find yourself confused when your search engine optimization (SEO) consultant communicates to you in SEO lingo? If you don’t understand the “language,” then it’s possible that you don’t fully understand why you should implement your consultant’s recommendations. Get on board by learning these 10 common SEO terms and their roles in helping your […]
In SEO and online marketing there is a common phrase, “Content is King.” This is because Google, Yahoo!/Bing and the other search engines are putting more emphasis in their algorithms on the amount of original content that is populated on a website (and by content, we mean written site copy). The days of having a […]
In SEO we often stress the importance of adding original content to your website. Having unique content has always been an important factor in ranking well within the Search Engines, but now more than ever, having content directly copied from another source (i.e. another dealership, manufacturer website, wikipedia) can hinder your site’s ability to rank well. While […]
Out with the old, in with the new? Not exactly. The best marketing strategies involve the use of old and new tactics together. Think of old tactics being print publications and traditional mail marketing; new being the obvious, ever-growing, Social Media. Social Media can be used to attract customers, expand markets and inform them of […]
In the agriculture and heavy equipment industry many jobs are performed outside. Road work, construction, landscaping and farming are all done, for the most part, outdoors. Now that we are well into Spring and with Summer just around the corner it’s a good time to discuss health and safety when working outdoors in the sun. […]
First lets define customer recognition… A customer is defined as one that purchases a commodity or service. Recognition is the state of being recognized knowledge or feeling that someone or something present has been encountered before special notice or attention. Two root words: Re – again or indicating repetition and cognitive – of or pertaining to the […]