Photos of your inventory really do make a difference when it comes to engaging a prospective buyer on your website and enticing them to reach out for more information. So, whether you’re becoming a pro with a standalone camera or using your phone’s built-in camera, great pictures are always an option. You just have to […]
One of the greatest challenges managers face is how to retain their best employees. Recently, we’ve been seeing article after article detailing how to retain employees. But how can we go about retaining employees if we don’t know the reasons they quit? Is there a way to save them before they’re gone? Farm Equipment recently […]
Recently, our sister company Commercial Truck Trader did a series of blog posts on upfits for your truck. Their most recent post detailed the 3 awesome advantages for dealers! This edition chronicles the biggest advantages for dealers to provide upfitting information with their vehicles. If this interests you, the first upfitting post discusses the benefits […]
We’re using this month’s Employee Spotlight to introduce you to Jackie Smith! Jackie works on our Product Development team helping to develop all of our new products! She recently helped create the website for our parent company, Trader Interactive. Let’s hear about her experiences! Tell me a little bit about yourself. When I was 3 […]
When working with people who buy from your dealerships, I’m going to make a guess that you call them customers. They’re the people who buy one of your products then come back every once and awhile for either a new product or to get something fixed. Recently, Farm Equipment posted an opinion blog detailing the […]
The season is finally catching up with all of the change at CWS! With new employees, new strategies and even a new website platform, everything seems to be new at CWS. We’re not done though, as CWS has recently become a member of the new Trader Interactive family. You’ve heard us talk about leaving our […]
What do the faces of babies and pretty women have in common? They both result in the longest viewing time online. In fact, looking at an image of a baby results in the highest lingering time of all, producing unique activity in our orbitofrontal cortex- the emotional part of our brain. Though we’re not endorsing […]
There’s no time quite like the New Year to rededicate your energy to those things that fall by the wayside when you’re slammed. For many businesses, blogging is one of those things. If you aren’t blogging for your business, it’s time to get started! Check out our previous post on how to begin here. Since […]
Blogging regularly can take a lot of resources. But fortunately there are some great tips and tools to help with it. For Organization: It’s extremely important to stay organized when blogging. Why? You want to make sure that your blog posts are consistent week after week, whether in topic or in frequency. There is one […]
Now that you know the benefits to having a blog for your business, and some topics that you can start writing about, it’s time to get started. So, where do you start? Well, first things first, you need to establish a purpose for your blog. Is it your goal to entertain or to educate? Are […]