13Nov

Why Use Instagram?

Instagram is a unique social platform for your dealership to be on because it is centered solely on image and video sharing. With 200 million active monthly users, and 60 million photos posted per day, Instagram has grown rapidly since its launch in 2010.  In fact, it is currently the fastest growing social media platform. However, there […]

23Oct

Why Use Google+?

Now Facebook and Twitter are two of the largest social sites, and if you aren’t on both, you’re at least on one. But what about Google+? It recently has suprassed Twitter and is now considered the second largest social network. But what benefits does having a presence on Google+ reap for your dealership? Google+ was introduced to […]

15Oct

Why Use Twitter?

Twitter is a social tool used to keep followers up to date with short updates, comments, or thoughts in real-time. Being limited to only 140 characters, it is a quick and easy way for people to connect to the world around them everyday. In fact, for most, it is becoming part of their daily routine, which […]

09Oct

Why Use Facebook?

Last month we introduced you to the benefits of using social media. Today, we want to focus on why you should be using Facebook, along with some tips and tricks for getting the most out of it. With more than 1 billion members and 700 million daily visitors, Facebook is the largest and most popular […]

02Oct

Social Media: Must or Bust? Part 3

You now know that social media improves your search engine rankings and allows you to develop industry connections and customer relationships. For our final post about this topic, we want to let you know how social media allows you to grow your reach.  Social media efforts generate more exposure for your dealership. How so? Getting information […]

11Mar

Word of Mouth Marketing and Your Dealership

Word of Mouth Marketing is a) giving people a reason to talk about you and b) making it easier for the conversation to take place. People talk about fantastic stuff and great treatment from businesses they like. So how can you help generate conversations about your business? #1: Change up your messaging. Often times, when you’re […]

06Mar

Using Your Toll-free Number to Convert Leads to Sales

One of the essential tools you have when selling your inventory is your dealership’s toll-free number. If no one is calling your dealership, your employees won’t have the opportunity to set up an appointment/gather prospect contact info. If an appointment is not set AND no contact information is collected, you have lost a lead. If […]

03Jan

Virtual Word of Mouth

“My business comes from word of mouth.” Equipment dealers understand the power of a word of mouth from satisfied customers to new potential buyers to bring business to their dealerships, yet many pay very little attention to what their customers are saying online. The importance of online reviews and testimonials had been steadily increasing over the years. […]

19Jun

What Marketers Should Know about Brand Advocates

Does your business have a designated Social Media manager? Or perhaps you are in the Marketing department and lead the Social Media efforts for the business. Either way, when engaging with fans, followers, etc. you must exhibit that your business values the relationships created  by being truly authentic and trustworthy. Often times, this is best conveyed via […]