19Jun

What Marketers Should Know about Brand Advocates

Does your business have a designated Social Media manager? Or perhaps you are in the Marketing department and lead the Social Media efforts for the business. Either way, when engaging with fans, followers, etc. you must exhibit that your business values the relationships created  by being truly authentic and trustworthy. Often times, this is best conveyed via […]

14Mar

Strengthen Your Company Culture with Testimonials

We love customer feedback! A special thanks to the Bobcat dealer that wrote this testimonial about our business.  “The beauty of the EWS system is the standardization and the flexibility. With standards, even a site that is not upgraded by the owner still looks great. But the real beauty to me is the customization that […]

13May

Firing Your Customer?

Have you ever had to ‘fire’ a customer? Most likely the answer is yes. You may not exactly call it ‘firing,’ but there comes a point when any business has to sever ties with some customers. Of course, you don’t want to let a profitable client go if losing that revenue could hurt your business. […]

10Jan

Tips for Providing Excellent Customer Service

A common thread among thriving companies is they know how to treat their customers.  They know that the old rule of “the customer is always right” is not always true, but at the same time they know to treat each customer with respect at all times, and to always keep an open mind and be […]