As social media continues to lead in online marketing for businesses, it’s important to keep up-to-date on the new tools available to enhance your business pages. It seems like every day there are new advancements released on Facebook, in particular, that can help you take your dealership’s page to the next level. You might think […]
Spring cleaning doesn’t have to just pertain to your home or dealership! Think about some creative ways you can Spring Clean your marketing strategy as well. A good place we recommend starting would be evaluating your social media channels and looking at what you can enhance or clean out as you head into your busier […]
Have you ever looked at a Facebook analytics report and had to take the time to carefully decipher its results and ultimately meaning? In an effort to make Facebook’s analytics a bit more digestible, the platform has cleaned out 20 metrics that social media managers, marketers and business owners have found to be redundant or […]
Facebook has clearly become a leading resource for businesses to advertise their products and services. It’s evolved from simply a social networking site, to a lead generating and converting tool. We’ve talked a lot in the past about how Facebook can benefit your business, something that this story from Successful Farming demonstrates quite clearly. Successful […]
Creating social media business pages is an important element of your business in this current day and age, however, oftentimes dealers have trouble grappling with what the return on investment is with social media. If this is you, then Total Landscape Care says you might be taking the wrong approach to social media marketing as […]
Facebook has done it again! The social media giant has made additional adjustments to its algorithm, which is no surprise to marketers. However, the changes recently implemented affect business accounts in a big way. We recently wrote about how low link quality is affecting your business page’s placement in your followers’ newsfeeds. Other factors that […]
As expected, Facebook has been making some adjustments to its algorithm again in order to keep its users interested and served the most engaging material. Social Media Today reported that the social media giant has, as usual, made many new tweaks to increase positive user experience. However, one change in particular will impact Facebook marketers’ […]
One of the most common questions we get with our website services is how to increase the traffic to a dealer’s website. Obtaining more website traffic ideally will generate leads and therefore more sales. Below are our top three recommendations for obtaining this goal. Target Long-Tail Keywords So what is a long-tail keyword? Long-tail keywords […]
We’ve previously discussed the importance of excelling at customer service because it sets you apart from your competitor. Nowadays, customer service extends further than just your physical dealership. It now encompasses online service, most popularly social media. In fact, we even mentioned in a past post that 4 out of 10 U.S. adults have expressed […]
How would you feel if you had the option to switch between multiple newsfeeds on Facebook – one that exclusively had your friends’ posts and the other your news content? Facebook is currently testing this option out in select countries, which has raised some questions on how business pages will be affected by the possible […]