You have a Facebook fanpage, a twitter and now a blog or are at least thinking about a blog for your dealership. Now what? It’s time to start creating your own online community. Why? To help establish credibility, drive more traffic to your website, increase your rankings among the search engines, increase customer loyalty and […]
If you’re like us, you don’t just want more fans… you want quality fans, people who choose my business’ page because they want to hear what we have to say, and they want to share something while they are there. This concept is also called earned media. The customer relationship is established when it is EARNED […]
Word of Mouth Marketing is a) giving people a reason to talk about you and b) making it easier for the conversation to take place. People talk about fantastic stuff and great treatment from businesses they like. So how can you help generate conversations about your business? #1: Change up your messaging. Often times, when you’re […]
“My business comes from word of mouth.” Equipment dealers understand the power of a word of mouth from satisfied customers to new potential buyers to bring business to their dealerships, yet many pay very little attention to what their customers are saying online. The importance of online reviews and testimonials had been steadily increasing over the years. […]
“Bobcat launched its social media efforts yesterday on Facebook, Twitter, Google+, LinkedIn and Flickr. Bobcat has had an established YouTube video channel for several years. This multi-channel approach allows Bobcat to inform and interact with customers in more ways. Bobcat’s Facebook page allows customers to share their Bobcat experiences; Twitter provides real-time, quick updates and responses; YouTube users can share their videos; Google+ provides […]
Now that you’ve got your customers to your website… how do you keep them engaged and drive them to eventually purchase? Your website appearance. Your website is a reflection of your business, you want to make sure it looks organized and is up-to-date at all times. Make sure all links are working correctly and that […]
It has been a long anticipated question ever since Facebook rolled out the Timeline for personal pages– When will the Facebook’s Timeline be available for businesses?! The question has now been answered. Instead of fearing another Facebook rollout, it’s time for businesses to focus on mastering effective content marketing. Starting March 30, 2012 all Facebook Fanpages […]
“Social media use among B2B marketers is on the rise, according to respondents. A full 95% indicated they use Facebook, Twitter, LinkedIn, YouTube or corporate blogs to reach prospects.” However, how many B2B companies know exactly how well they are doing? On a daily basis? Even on a yearly basis? With more than 75% of […]
Keeping up with your website can sometimes feel like a taxing chore. Often times, it becomes easy to “let your site go”. But really, after your main content is developed, it only requires a few minutes a week to maintain. Below are a few tips to help your website from falling victim to cobwebs. Keep […]
Are you one of the many organizations still wondering if it even makes sense to try to reach a business audience on Facebook? With more than 800+ million active users on Facebook, the real question should be: Is your business effectively communicating with a purpose on Facebook? Here’s what we took away from 4 Tips for B2B Marketing […]