If you had to do some research on a new product, would you prefer to watch a video about it or read detailed text about it? We’re guessing you said you’d prefer video, which has proven to be a mutual feeling among internet users. In fact, according to Hubspot, 97% of marketers say video has […]
For 2018 we’ve seen a lot of predictions of how artificial intelligence (AI) will continue to grow and become more advanced. Technology’s ability to learn behavior and predict our future behavior may seem frightening, but it’s also given us the ability to become more efficient in analysis. Proving these AI predictions right is a new […]
Making sure that your offline marketing efforts for your dealership can still be measured and have an impact on your online initiatives is crucial to your marketing success. Many of our dealers are very firm in their belief around focusing on traditional marketing strategies such as word-of-mouth, which is great! Online elements, like your website, […]
The winter season is notorious for being a little slower for business in most of the equipment and trucking industries. So what can your dealership do to take advantage of this sluggish season? Total Landscape Care published an article with some great areas to consider focusing on. Clean Shop: To prepare for a more regular […]
The end of the year can be a chaotic time, and all too frequently we’ve seen businesses prioritize their marketing strategy last. If you’re still working out your strategy or haven’t begun it yet, consider these 5 steps to map out the most successful marketing strategy for 2018. 1. Review Last Year’s Achievements: Before starting […]
When it comes to who you are as a business, or rather your brand identity, have you considered how incorporating your local culture into your branding could benefit you? Every brand, like every person, is shaped by their environment- the culture they find themselves immersed in. Today we are going to discuss why boasting your […]
On average, only 18% of the 205 billion emails sent a day are opened. This means that a lot of your time and effort may be going to waste on frivolous emails that are doing nothing for you or your business. Don’t stress though. With these 10 email marketing tips, you’re sure to improve your […]
It’s the holiday season and there’s no better time than now to show some holiday spirit in your social campaign! It’s the perfect time to take your social media campaign to the next level and get your followers feeling merry and bright! Don’t forget to follow the golden 80/20 rule for content generation…even around the holidays, people […]
Social media should work together with your other marketing efforts to communicate your brand’s message clearly to your audience. One of the most effective ways to do this is by incorporating social media on your business’s website and vice versa. Not only can this increase traffic on your website, but it can also boost your […]
There’s no doubt that a little bit of customization can go a long way in the eyes of a customer. Using a blanketed market strategy and crossing your fingers that it will appeal to all of the individuals out there is a risky way to go. But fortunately, there is a better way. It’s called […]