Mobile Equipment Rental Stores

Commercial Innovation: Mobile Equipment Rental Stores

In this portion of the blog series, we highlight the latest innovative approaches in the commercial equipment industry. This week we’re discussing how equipment rental software companies have embraced technological advances to adapt to the needs of their customer base. A recent article featured in Rental Management highlighted the technology that rental software companies see […]

Live Chat

Live Chat’s Role in the Customer Experience

As technology becomes more engrained in your customer service journey, it’s important to ensure that no matter what channel you’re serving your customer through, your interactions align with the company’s attitude and mission. Live Chat is a feature frequently being used by a variety of organizations to provide quicker service for their customers. This responsive […]

Facebook Dual Newsfeed

Facebook Testing Out A Dual Newsfeed

How would you feel if you had the option to switch between multiple newsfeeds on Facebook – one that exclusively had your friends’ posts and the other your news content? Facebook is currently testing this option out in select countries, which has raised some questions on how business pages will be affected by the possible […]


Customer Purchasing Habits: What You Need to Know

It’s no question that technology has radically changed consumer buying patterns making it crucial for businesses to adapt to their new behaviors to successfully sell its products. Between customers’ shift to purchasing online, utilizing mobile, and constantly being exposed to products via social media, it can be a struggle to know where to focus your […]

Customer Appreciation

How to Show Your Customers You’re Thankful

When the month of November finally rolls around, the excitement around Thanksgiving is almost palpable. While everyone looks forward to tasty food, football and time with their families, it’s also a great time to reflect on what you’ve been thankful for this past year. As a business, we are always thankful for our clients! After […]


Step Four: Content Calendars and Goodbyes

It’s time for your campaign to come to a close. But first, let’s review from last week. You separated your users once more, and sent a “value” and “letting go” email to each group. By now you should have received feedback, and it’s time to once more sort your lists! Starting with those whom you […]


Step Two: Sending Out A "Just Checking In" Email

Welcome back! Today marks the first step of your email marketing campaign. By now you have already sorted your inactive user list, and have an understanding of why this list is important. Now, it’s time to send out your “just checking in” email to all users on your inactive list. A “just checking in” email […]


Step One: Organizing Your Inactive Users

Welcome back! Hopefully you’ve done your homework and checked out our email marketing post. If not, head on over there first for great tips about email marketing. Before we discuss how to organize your inactive users, it’s crucial for you to realize just how important determining your inactive user list is. First, It helps you […]


How to Launch an Inactive Email Campaign

We’ve all been there before. You spend countless hours crafting emails only to become discouraged when you realize they are not being opened. When it gets to the point where you feel like your efforts are being wasted, it might be time to launch an inactive email campaign, and we are going to show you […]