Learn to Speak SEO!

Do you find yourself confused when your search engine optimization (SEO) consultant communicates to you in SEO lingo? If you don’t understand the “language,” then it’s possible that you don’t fully understand why you should implement your consultant’s recommendations. Get on board by learning these 10 common SEO terms and their roles in helping your […]


Meet one of our Featured Dealers: Ahearn Equipment!

Ahearn Equipment understands the value of keeping an up-to-date website that accurately represents their brick-and-mortar business. We want to recognize this dealership for taking the extra time to really use the product the way it is meant to be used. Below are some helpful tips in maintaining your website and how this dealer illustrates this […]


Bobcat Launches Multi-Platform Social Media Efforts

“Bobcat launched its social media efforts yesterday on Facebook, Twitter, Google+, LinkedIn and Flickr. Bobcat has had an established YouTube video channel for several years. This multi-channel approach allows Bobcat to inform and interact with customers in more ways. Bobcat’s Facebook page allows customers to share their Bobcat experiences; Twitter provides real-time, quick updates and responses; YouTube users can share their videos; Google+ provides […]


What Marketers Should Know about Brand Advocates

Does your business have a designated Social Media manager? Or perhaps you are in the Marketing department and lead the Social Media efforts for the business. Either way, when engaging with fans, followers, etc. you must exhibit that your business values the relationships created  by being truly authentic and trustworthy. Often times, this is best conveyed via […]


Increase Your Brand Recognition

For small businesses, brand recognition can be a large hurdle to overcome. It’s hard to make your break into the industry but there are solutions. Of course, nothing happens overnight but a little work and a lot of patience goes a long way. Here are a few tips to follow when branding and increasing brand […]


Importance of Testimonials

Don’t send the wrong message by having a blank “testimonials” page!  A “testimonials” page with no customer reviews could potentially send the wrong message to website visitors and be worse than not having the page available at all. Website testimonials are the online version of “Word of Mouth” advertising. A customer’s review about their positive experiences can help […]


Clicks vs. Impressions?

Web terminology can be confusing, sometimes even to an experienced internet marketing professional. Most individuals that manage a dealership’s web presence are familiar with the difference between an Organic Optimization campaign and a Pay-Per-Click campaign. A smaller majority of those individuals are familiar with the difference between an ad impression and an ad click. An […]