On what feels like almost a weekly basis, social media continuously evolves as an even stronger tool businesses can utilize to better position themselves in front of customers and sell more products. Facebook in particular has evolved from profile pages for individuals, to adding Groups individuals can be a part of, to business pages, to […]
Sometimes we marketers throw around a lot of language we think is common knowledge because we live, eat and breathe marketing. Yet, we know this can be overwhelming for dealers, particularly those that are just launching a website and broader online marketing strategy for the first time. We’ve pieced together some of the most important, […]
While walking through a grocery store, you may have noticed that the branding for most pasta sauce is red with possibly a yellow label. Maybe you’re walking through the toiletries aisle and notice that women’s products are lighter colors like pink, blue or green, while the men’s toiletries are dark blue and black. What you […]
Our sister company, Commercial Truck Trader, recently wrote a great piece about the impact social media can have on your marketing strategy, despite your dealership lacking a dedicated marketing budget. Just because you don’t have the money to put into a flashy marketing campaign to earn more customer connections, doesn’t mean your strategy has to […]
Social media has typically been used as a way to create a community around your business. While this is still one of the easiest ways to connect with your customers, social media can be used in a variety of other ways. One of the biggest perks social selling provides is the ability to help get […]
This time of year is all about that holiday cheer! While it can sometimes come with the stress of gift shopping or attending all those family and friend holiday events, that excited atmosphere is what everyone looks forward to no matter what holiday you celebrate! So why not bring a little bit of that feeling […]
With all of technology’s new flashy capabilities, marketers have been keeping an eye on the future of websites, more particularly their design and setup. Did you know, that according to some PEW Research Center data, 39% of Americans report they’re online almost constantly. Additionally, PEW found that 20% of American households contain more than 10 […]
When investing time and money into your dealership’s social media profiles, we all want one thing right? That’s creating content that’s going to actually convert your followers into customers! We recently read an article by Social Media Today that had some great suggestions of how to create the type of content that will capture your […]
With October coming to a close, you know what that means! No, we don’t mean that extraordinarily early onset of Christmas decorations, but rather the widely celebrated Halloween holiday! Staying in theme with this horror-filled festivity, we wanted to share some marketing mistakes that are murderous for your business strategy. Sick of our Halloween references […]
A recent survey released by Farm Equipment Magazine is being described as the first of its kind and it highlights one of our favorite topics – Dealer Marketing! The goal of this survey was to help farm equipment dealers in the United States benchmark how they’re allocating their marketing dollars compared to other industries at […]